Literals
- dcterms:publisher
- Marketing Theory
- bibo:doi
- 10.1177/1470593118772214
- dcterms:contributor
- Diaz-Mendez M., Saren M.
- dcterms:creator
- Díaz-Méndez M.
- bibo:issn
- 1470-5931
- dcterms:title
- Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges
- bibo:eissn
- 1741-301X
- fabio:hasPublicationYear
- 2019
- vivo:identifier
- 2019-1275
- ou:tipoPublicacion
- Article
- ou:eid
- 2-s2.0-85049650638
- bibo:page_range
- 9-26
- vcard:url
- ou:urlScopus
- ou:vecesCitado
- 10
- bibo:volume
- 19
Inverse Relations
- Has related: ou:tienePublicacion