Understanding the digital marketing environment with kpis and web analytics

Literals

ou:eid
- 2-s2.0-85040946454
ou:urlOrcid
- https://doi.org/10.3390/fi9040076
ou:bibtex
- @article{Saura_2017, doi = {10.3390/fi9040076}, url = {https://doi.org/10.3390%2Ffi9040076}, year = 2017, month = {nov}, publisher = {{MDPI} {AG}}, volume = {9}, number = {4}, pages = {76}, author = {Jos{\'{e}} Ram{\'{o}}n Saura and Pedro Palos-S{\'{a}}nchez and Luis Manuel Cerd{\'{a}} Su{\'{a}}rez}, title = {Understanding the Digital Marketing Environment with {KPIs} and Web Analytics}, journal = {Future Internet} }
dcterms:contributor
- Saura J.R., Palos-Sanchez P., Suarez L.M.C.
vcard:url
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040946454&origin=inward
bibo:eissn
- 1999-5903
vivo:identifier
- 2017-686
fabio:hasPublicationYear
- 2017
dcterms:creator
- Saura J.R.
dcterms:title
- Understanding the digital marketing environment with kpis and web analytics
dcterms:publisher
- Future Internet
ou:tipoPublicacion
- Review
bibo:doi
- 10.3390/fi9040076
ou:urlScopus
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85040946454&origin=inward
ou:vecesCitado
- 126
bibo:volume
- 9