Social marketing: A new marketing tool for the food sector

Literals

ou:urlScopus
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85027314410&origin=inward
ou:bibtex
- @article{Mesias2017,title = {Social marketing: A new marketing tool for the food sector},journal = {Driving Agribusiness With Technology Innovations},year = {2017},pages = {91-106},author = {Elghannam, A. and Mes{\'i}as, F.J.}}
fabio:hasPublicationYear
- 2017
bibo:isbn
- 1522521070,9781522521075,9781522521082
ou:eid
- 2-s2.0-85027314410
bibo:doi
- 10.4018/978-1-5225-2107-5.ch006
dcterms:contributor
- Elghannam A.; Mesias F.J.
dcterms:creator
- Elghannam A.
vivo:identifier
- 2017-710
bibo:page_range
- 91-106
dcterms:publisher
- Driving Agribusiness With Technology Innovations
ou:tipoPublicacion
- Book Chapter
dcterms:title
- Social marketing: A new marketing tool for the food sector
vcard:url
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85027314410&origin=inward
ou:urlOrcid
- http://www.scopus.com/inward/record.url?eid=2-s2.0-85027314410&partnerID=MN8TOARS
ou:vecesCitado
- 1