https://opendata.unex.es/recurso/ciencia-tecnologia/investigacion/publicaciones/Publicacion/2017-710
Literals
- ou:urlScopus
- ou:bibtex
- @article{Mesias2017,title = {Social marketing: A new marketing tool for the food sector},journal = {Driving Agribusiness With Technology Innovations},year = {2017},pages = {91-106},author = {Elghannam, A. and Mes{\'i}as, F.J.}}
- fabio:hasPublicationYear
- dcterms:title
- Social marketing: A new marketing tool for the food sector
- ou:eid
- bibo:page_range
- bibo:doi
- 10.4018/978-1-5225-2107-5.ch006
- dcterms:publisher
- Driving Agribusiness With Technology Innovations
- dcterms:contributor
- Elghannam A., Mesias F.J.
- bibo:isbn
- 1522521070,9781522521075,9781522521082
- ou:tipoPublicacion
- vivo:identifier
- dcterms:creator
- vcard:url
- ou:urlOrcid
- ou:vecesCitado