Brand communication of hotel chains through their websites: Proposed model for their management

Literals

bibo:issn
- 0122-8285
bibo:doi
- 10.5294/pacla.2019.22.2.11
dcterms:creator
- Castillo A.
ou:bibtex
- @article{Castillo_2019, doi = {10.5294/pacla.2019.22.2.11}, url = {https://doi.org/10.5294%2Fpacla.2019.22.2.11}, year = 2019, month = {mar}, publisher = {Universidad de la Sabana}, volume = {22}, number = {2}, pages = {1--36}, author = {Ana Castillo and Mar{\'{\i}}a-Victoria Carrillo-Dur{\'{a}}n and Gemma Luengo-Ch{\'{a}}ves}, title = {La comunicaci{\'{o}}n de la marca de las cadenas hoteleras a trav{\'{e}}s de sus sedes web: propuesta de un modelo para su gesti{\'{o}}n}, journal = {Palabra Clave - Revista de Comunicaci{\'{o}}n} }
dcterms:contributor
- Castillo A., Carrillo-Duran M.V., Luengo-Chavez G.
ou:eid
- 2-s2.0-85064173003
bibo:eissn
- 2027-534X
ou:editorial
- Universidad de La Sabana
vcard:url
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85064173003&origin=inward
ou:urlDialnet
- https://dialnet.unirioja.es/servlet/articulo?codigo=6917177
dcterms:title
- Brand communication of hotel chains through their websites: Proposed model for their management
fabio:hasPublicationYear
- 2019
dcterms:publisher
- Palabra Clave
vivo:identifier
- 2019-756
ou:tipoPublicacion
- Article
ou:urlOrcid
- https://doi.org/10.5294/pacla.2019.22.2.11
ou:urlScopus
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85064173003&origin=inward
ou:vecesCitado
- 7
bibo:volume
- 22