Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review | Open Data UNEx

https://opendata.unex.es/recurso/ciencia-tecnologia/investigacion/publicaciones/Publicacion/2020-1034

Literals

vivo:identifier
- 2020-1034
bibo:issn
- 1741-1025
dcterms:creator
- Reyes-Menendez A.
bibo:eissn
- 1741-1033
bibo:doi
- 10.1504/ijemr.2020.108126
dcterms:contributor
- Reyes-Menendez A., Saura J.R., Palos-Sanchez P.
fabio:hasPublicationYear
- 2020
ou:eid
- 2-s2.0-85087956939
bibo:page_range
- 259-277
dcterms:publisher
- International Journal of Electronic Marketing and Retailing
ou:tipoPublicacion
- Review
dcterms:title
- Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review
vcard:url
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85087956939&origin=inward
ou:urlScopus
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85087956939&origin=inward
ou:vecesCitado
- 6
bibo:volume
- 11

Relations

ou:publicadaEnRevista
- International Journal of Electronic Marketing and Retailing

Inverse Relations

Has related: ou:tienePublicacion
- PEDRO RAMIRO PALOS SÁNCHEZ

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fabio (http://purl.org/spar/fabio/)
ou (https://opendata.unex.es/def/ontouniversidad#)
vcard (http://www.w3.org/2006/vcard/ns#)
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