Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach

Literals

bibo:page_range
- 58-91
fabio:hasPublicationYear
- 2022
dcterms:creator
- Castanho R.A.
dcterms:contributor
- Castanho R.A.; Vulevic A.; Gomez J.M.N.; Cabezas J.; Fernandez-Pozo L.; Loures L.; Lousada S.A.N.; Escorcio P.C.; Kurowska-Pysz J.
bibo:doi
- 10.1504/ejim.2023.127232
ou:bibtex
- @article{Fernandez-Pozo2022,title = {Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach},journal = {European Journal of International Management},year = {2022},volume = {19},number = {1},pages = {58-91},author = {Castanho, R.A. and Vulevic, A. and G{\'o}mez, J.M.N. and Cabezas, J. and Fern{\'a}ndez-Pozo, L. and Loures, L. and Lousada, S.A.N. and Esc{\'o}rcio, P.C. and Kurowska-Pysz, J.}}
ou:eid
- 2-s2.0-85144418471
bibo:eissn
- 1751-6765
vivo:identifier
- 2022-279
bibo:issn
- 1751-6757
dcterms:publisher
- European Journal of International Management
ou:tipoPublicacion
- Article
dcterms:title
- Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach
vcard:url
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85144418471&origin=inward
ou:urlOrcid
- http://www.scopus.com/inward/record.url?eid=2-s2.0-85144418471&partnerID=MN8TOARS
ou:urlScopus
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85144418471&origin=inward
ou:vecesCitado
- 4
bibo:volume
- 19