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<https://opendata.unex.es/recurso/ciencia-tecnologia/investigacion/publicaciones/Publicacion/2019-1275> dcterms:contributor "Diaz-Mendez M., Saren M.";
    vivo:identifier "2019-1275";
    ou:vecesCitado "13";
    bibo:page_range "9-26";
    bibo:doi "10.1177/1470593118772214";
    ou:eid "2-s2.0-85049650638";
    bibo:issn "1470-5931";
    bibo:eissn "1741-301X";
    dcterms:creator "Díaz-Méndez M.";
    bibo:volume "19";
    ou:tipoPublicacion "Article";
    a ou:Publicacion;
    dcterms:publisher "Marketing Theory";
    fabio:hasPublicationYear "2019";
    vcard:url <https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85049650638&origin=inward>;
    ou:urlScopus <https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85049650638&origin=inward>;
    dcterms:title "Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges";
    ou:publicadaEnRevista <https://opendata.unex.es/recurso/ciencia-tecnologia/investigacion/revistas/Revista/2019-6881>.
<https://opendata.unex.es/recurso/educacion/universidad/personal/d9efcb7ea22e0582afd390d15d40d89d-montserrat-diaz-mendez> ou:tienePublicacion <https://opendata.unex.es/recurso/ciencia-tecnologia/investigacion/publicaciones/Publicacion/2019-1275>.