Attitudes towards cause-related marketing: Determinants of satisfaction and loyalty

Literals

• dcterms:contributor
  • Galan-Ladero M.M., Galera-Casquet C., Wymer W.
• ou:editorial
  • Springer Alemania
• dcterms:creator
  • Galan-Ladero M.M.
• bibo:doi
  • 10.1007/s12208-013-0103-y
• bibo:issn
  • 1865-1984
• dcterms:publisher
  • International Review on Public and Nonprofit Marketing
• bibo:eissn
  • 1865-1992
• vivo:identifier
  • 2013-289
• bibo:page_range
  • 253-269
• fabio:hasPublicationYear
  • 2013
• ou:eid
  • 2-s2.0-84884814861
• ou:tipoPublicacion
  • Article
• dcterms:title
  • Attitudes towards cause-related marketing: Determinants of satisfaction and loyalty
• vcard:url
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84884814861&origin=inward
• ou:urlDialnet
  • https://dialnet.unirioja.es/servlet/articulo?codigo=4552081
• ou:urlScopus
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84884814861&origin=inward
• bibo:volume
  • 10

Typed Literals

• ou:vecesCitado
  • 36 (xsd:integer)

Relations

• ou:publicadaEnRevista
  • International Review on Public and Nonprofit Marketing

Inverse Relations

• Has related: ou:tienePublicacion
  • CLEMENTINA GALERA CASQUET
  • MARÍA MERCEDES GALÁN LADERO