Does the product type influence on attitudes toward cause-related marketing?

Literals

bibo:issn
- 2071-789X
dcterms:title
- Does the product type influence on attitudes toward cause-related marketing?
bibo:doi
- 10.14254/2071-789x.2013/6-1/5
ou:tipoPublicacion
- Article
bibo:page_range
- 60-71
vivo:identifier
- 2013-290
ou:bibtex
- @article{Barroso-Méndez2013,title = {Does the product type influence on attitudes toward cause-related marketing?},journal = {Economics and Sociology},year = {2013},volume = {6},number = {1},pages = {60-71},author = {Galan-Ladero, M.M. and Galera-Casquet, C. and Valero-Amaro, V. and Barroso-Mendez, M.J.}}
ou:eid
- 2-s2.0-84878049706
dcterms:publisher
- Economics and Sociology
fabio:hasPublicationYear
- 2013
dcterms:contributor
- Galan-Ladero, M.M.; Galera-Casquet, C.; Valero-Amaro, V.; Barroso-Mendez, M.J.
dcterms:creator
- Galan-Ladero M.M.
vcard:url
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84878049706&origin=inward
ou:urlOrcid
- http://www.scopus.com/inward/record.url?eid=2-s2.0-84878049706&partnerID=MN8TOARS
ou:urlScopus
- https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84878049706&origin=inward
ou:vecesCitado
- 8
bibo:volume
- 6