Theoretical Background: Introduction to Cause-Related Marketing

Literals

• vivo:identifier
  • 2021-7225
• bibo:issn
  • 2662-2866
• dcterms:creator
  • Galan-Ladero M.M.
• fabio:hasPublicationYear
  • 2021
• dcterms:contributor
  • Galan-Ladero M.M.; Galera-Casquet C.; Alves H.M.
• bibo:doi
  • 10.1007/978-3-030-65455-9_1
• ou:eid
  • 2-s2.0-105036509315
• bibo:eissn
  • 2662-2874
• bibo:page_range
  • 1-16
• dcterms:publisher
  • Classroom Companion Business
• ou:tipoPublicacion
  • Book Chapter
• dcterms:title
  • Theoretical Background: Introduction to Cause-Related Marketing
• vcard:url
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=105036509315&origin=inward
• ou:urlCatalogoBibliotecas
  • https://explora.unex.es/discovery/search?query=any,contains,doi%3D%3D10.1007/978-3-030-65455-9_1&tab=Everything&search_scope=MyInst_and_CI&vid=34UEX_INST:34UEX&lang=es&offset=0&pcAvailability=true
• ou:urlScopus
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=105036509315&origin=inward
• ou:vecesCitado
  • 4
• bibo:volume
  • Part F9789

Typed Literals

• dcterms:created
  • 2021-01-01T00:00:00 (xsd:dateTime)

Inverse Relations

• Has related: ou:tienePublicacion
  • CLEMENTINA GALERA CASQUET
  • MARÍA MERCEDES GALÁN LADERO