Cause-related marketing: a systematic review of the literature

Literals

• bibo:doi
  • 10.1007/s12208-021-00326-y
• ou:editorial
  • Springer Alemania
• dcterms:contributor
  • Bhatti H.Y., Galan-Ladero M.M., Galera-Casquet C.
• dcterms:creator
  • Bhatti H.Y.
• bibo:issn
  • 1865-1984
• vivo:identifier
  • 2023-1479
• ou:eid
  • 2-s2.0-85122702448
• bibo:eissn
  • 1865-1992
• fabio:hasPublicationYear
  • 2023
• bibo:page_range
  • 25-64
• dcterms:publisher
  • International Review on Public and Nonprofit Marketing
• ou:tipoPublicacion
  • Article
• dcterms:title
  • Cause-related marketing: a systematic review of the literature
• vcard:url
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85122702448&origin=inward
• ou:urlDialnet
  • https://dialnet.unirioja.es/servlet/articulo?codigo=8997101
• ou:urlScopus
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85122702448&origin=inward
• bibo:volume
  • 20

Typed Literals

• ou:openaccess
  • True (xsd:boolean)
• ou:vecesCitado
  • 39 (xsd:integer)

Relations

• ou:publicadaEnRevista
  • International Review on Public and Nonprofit Marketing

Inverse Relations

• Has related: ou:tienePublicacion
  • CLEMENTINA GALERA CASQUET
  • MARÍA MERCEDES GALÁN LADERO