Advergaming in advertising communication: Case study Pepsiman and its brand awareness strategy

Literals

• ou:eid
  • 2-s2.0-85206935965
• fabio:hasPublicationYear
  • 2024
• bibo:doi
  • 10.34623/js5a-a356
• bibo:eissn
  • 2184-8661
• dcterms:contributor
  • Mullo Lopez A.; Penaherrera Romero J.; de Casas Moreno P.
• dcterms:creator
  • Mullo López A.
• vivo:identifier
  • 2024-4205
• bibo:page_range
  • 102-115
• dcterms:publisher
  • Rotura: Journal of Communication, Culture and Arts
• ou:tipoPublicacion
  • Article
• dcterms:title
  • Advergaming in advertising communication: Case study Pepsiman and its brand awareness strategy
• vcard:url
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85206935965&origin=inward
• ou:urlScopus
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85206935965&origin=inward
• bibo:volume
  • 4

Typed Literals

• dcterms:created
  • 2024-09-30T00:00:00 (xsd:dateTime)
• ou:vecesCitado
  • 2 (xsd:integer)

Relations

• ou:publicadaEnRevista
  • Rotura: Journal of Communication, Culture and Arts

Inverse Relations

• Has related: ou:tienePublicacion
  • PATRICIA DE CASAS MORENO