PUBLICACIÓN
Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach
ACCEDER A LA PUBLICACIÓN:
Castanho R.A.; Vulevic A.; Gomez J.M.N.; Cabezas J.; Fernandez-Pozo L.; Loures L.; Lousada S.A.N.; Escorcio P.C.; Kurowska-Pysz J.
2022 European Journal of International Management
Organizational Behavior and Human Resource Management (Q3), Business and International Management (Q2), Education (Q2)
JCR: 1.8
SJR: 0.38
CITAS
4
DOI
10.1504/ejim.2023.127232
EID
2-s2.0-85144418471
ISSN
1751-6757
EISSN
1751-6765
BIBTEX
@article{Fernandez-Pozo2022,title = {Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach},journal = {European Journal of International Management},year = {2022},volume = {19},number = {1},pages = {58-91},author = {Castanho, R.A. and Vulevic, A. and G{\'o}mez, J.M.N. and Cabezas, J. and Fern{\'a}ndez-Pozo, L. and Loures, L. and Lousada, S.A.N. and Esc{\'o}rcio, P.C. and Kurowska-Pysz, J.}}
AUTORES DE LA UEX
OTRAS PUBLICACIONES DE INTERÉS
