PUBLICACIÓN

Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach

ACCEDER A LA PUBLICACIÓN: Scopus Orcid

Castanho R.A., Vulevic A., Gomez J.M.N., Cabezas J., Fernandez-Pozo L., Loures L., Lousada S.A.N., Escorcio P.C., Kurowska-Pysz J.

2022 European Journal of International Management

Organizational Behavior and Human Resource Management (Q3), Business and International Management (Q2), Education (Q2)

JCR: 1.8

SJR: 0.38


CITAS

4

DOI

10.1504/ejim.2023.127232

EID

2-s2.0-85144418471

ISSN

1751-6757

EISSN

1751-6765

BIBTEX

@article{Fernandez-Pozo2022,title = {Assessing the impact of marketing and advertising as strategic approaches to Eurocities development: an Iberian case study approach},journal = {European Journal of International Management},year = {2022},volume = {19},number = {1},pages = {58-91},author = {Castanho, R.A. and Vulevic, A. and G{\'o}mez, J.M.N. and Cabezas, J. and Fern{\'a}ndez-Pozo, L. and Loures, L. and Lousada, S.A.N. and Esc{\'o}rcio, P.C. and Kurowska-Pysz, J.}}


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