Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges

Literals

• bibo:volume
  • 19
• vivo:identifier
  • 2019-1275
• fabio:hasPublicationYear
  • 2019
• bibo:doi
  • 10.1177/1470593118772214
• ou:eid
  • 2-s2.0-85049650638
• dcterms:contributor
  • Diaz-Mendez M.; Saren M.
• bibo:eissn
  • 1741-301X
• dcterms:creator
  • Díaz-Méndez M.
• bibo:issn
  • 1470-5931
• bibo:page_range
  • 9-26
• dcterms:publisher
  • Marketing Theory
• ou:tipoPublicacion
  • Article
• dcterms:title
  • Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges
• vcard:url
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85049650638&origin=inward
• ou:urlScopus
  • https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85049650638&origin=inward
• ou:vecesCitado
  • 13

Typed Literals

• dcterms:created
  • 2019-03-01T00:00:00 (xsd:dateTime)

Relations

• ou:publicadaEnRevista
  • Marketing Theory

Inverse Relations

• Has related: ou:tienePublicacion
  • MONTSERRAT DÍAZ MÉNDEZ