PUBLICACIÓN
Design and procedure of a method for audience research in the digital context: From linear audience to social audience
ACCEDER A LA PUBLICACIÓN:
Ruano-Lopez S., Fernandez-Falero M.R.
2022 Cases on Developing Effective Research Plans for Communications and Information Science
CITAS
0
DOI
10.4018/978-1-6684-4523-5.ch005
EID
2-s2.0-85136939602
ISBN
9781668445235,9781668445242
BIBTEX
@incollection{Ruano_L_pez_2022, doi = {10.4018/978-1-6684-4523-5.ch005}, url = {https://doi.org/10.4018%2F978-1-6684-4523-5.ch005}, year = 2022, month = {jun}, publisher = {{IGI} Global}, pages = {77--95}, author = {Soledad Ruano-L{\'{o}}pez and M. Rosario Fern{\'{a}}ndez-Falero}, title = {Design and Procedure of a Method for Audience Research in the Digital Context}, booktitle = {Cases on Developing Effective Research Plans for Communications and Information Science}}
AUTORES DE LA UEX
OTRAS PUBLICACIONES DE INTERÉS
