PUBLICACIÓN
Understanding How Baby Boomers Use the Internet and Social Media to Improve the Engagement with Brands
ACCEDER A LA PUBLICACIÓN:
Carrillo Durán, María Victoria, Ruano López, Soledad, Fernández Falero, María Rosario, Trabadela Robles, Javier
Arts and Humanities (miscellaneous) (Q2), Communication (Q3), Cultural Studies (Q2)
SJR: 0.208
CITAS
4
DOI
10.17231/comsoc.41(2022).3516
EID
2-s2.0-85133386060
ISSN
1645-2089
EISSN
2183-3575
BIBTEX
@article{Carrillo_Dur_n_2022, doi = {10.17231/comsoc.41(2022).3516}, url = {https://doi.org/10.17231%2Fcomsoc.41%282022%29.3516}, year = 2022, month = {jun}, publisher = {University of Minho}, volume = {41}, author = {Mar{\'{\i}}a-Victoria Carrillo-Dur{\'{a}}n and Soledad Ruano-L{\'{o}}pez and M-Rosario Fern{\'{a}}ndez-Falero and Javier Trabadela-Robles}, title = {Understanding How Baby Boomers Use the Internet and Social Media to Improve the Engagement with Brands}, journal = {Comunica{\c{c}}{\~{a}}o e Sociedade} }
AUTORES DE LA UEX
OTRAS PUBLICACIONES DE INTERÉS
