PUBLICACIÓN
The panorama of integrated marketing communication policies and the managemeng of CSR in mexican SME'S
ACCEDER A LA PUBLICACIÓN:
Carrillo M.-V., Tato J.L., Garcia M.
2013 Intangible Capital
Organizational Behavior and Human Resource Management (Q3), Accounting (Q4), Business and International Management (Q3), Education (Q3), Management of Technology and Innovation (Q4), Strategy and Management (Q3)
SJR: 0.19
CITAS
1
DOI
10.3926/ic.325
EID
2-s2.0-84877792865
ISSN
1697-9818
BIBTEX
@article{CARRILLO2013,title = {The panorama of integrated marketing communication policies and the managemeng of CSR in mexican SME{'}S,El panorama de las pol{\'i}ticas de comunicaci{\'o}n integral y gesti{\'o}n de la RSC en las PYMES mexicanas},journal = {Intangible Capital},year = {2013},volume = {9},number = {1},pages = {20-45},author = {Carrillo, M.-V. and Tato, J.L. and Garcia, M.}}
AUTORES DE LA UEX
OTRAS PUBLICACIONES DE INTERÉS
