PUBLICACIÓN
The panorama of integrated marketing communication policies and the managemeng of CSR in mexican SME'S
ACCEDER A LA PUBLICACIÓN:
Carrillo, M.-V., Tato, J.L., Garcia, M.
2013 Intangible Capital
Organizational Behavior and Human Resource Management (Q3), Accounting (Q4), Business and International Management (Q3), Education (Q3), Management of Technology and Innovation (Q4), Strategy and Management (Q3)
SJR: 0.19
CITAS
1
DOI
10.3926/ic.325
EID
2-s2.0-84877792865
ISSN
1697-9818
BIBTEX
@article{CARRILLO2013,title = {The panorama of integrated marketing communication policies and the managemeng of CSR in mexican SME{'}S,El panorama de las pol{\'i}ticas de comunicaci{\'o}n integral y gesti{\'o}n de la RSC en las PYMES mexicanas},journal = {Intangible Capital},year = {2013},volume = {9},number = {1},pages = {20-45},author = {Carrillo, M.-V. and Tato, J.L. and Garcia, M.}}
AUTORES DE LA UEX
OTRAS PUBLICACIONES DE INTERÉS
