PUBLICACIÓN

La nueva comunicación: conceptos, tendencias y aplicaciones

ACCEDER A LA PUBLICACIÓN: Dialnet

Díaz Méndez, Montserrat, González López, Oscar R.

2013

ISBN

9788436829440

AUTORES DE LA UEX

Óscar Rodrigo González López
Montserrat Díaz Méndez

OTRAS PUBLICACIONES DE INTERÉS

Los Recursos Humanos En Las Empresas Cooperativas De Trabajo Asociado
The Value Depletion Circle In Higher Education And Its Evolution To Nowhere: Sdl Rescue
How Does Innovation Emerge In Open Platform Ecosystems?
The Value Depletion Circle In Higher Education And Its Evolution To Nowhere: Sdl Rescue
How Does Innovation Emerge In Open Platform Ecosystems?
Adaptive Gamification In Higher Education: Tailoring Game Elements To Player Profiles And Gender Differences
How Does Innovation Emerge In Open Platform Ecosystems?
Adaptive Gamification In Higher Education: Tailoring Game Elements To Player Profiles And Gender Differences
From Engagement To Achievement: How Gamification Impacts Academic Success In Higher Education
Adaptive Gamification In Higher Education: Tailoring Game Elements To Player Profiles And Gender Differences
From Engagement To Achievement: How Gamification Impacts Academic Success In Higher Education
A Conceptual Approach To The Tourist Value Co-Creation: Dimensions, Antecedents And Consequences
From Engagement To Achievement: How Gamification Impacts Academic Success In Higher Education
A Conceptual Approach To The Tourist Value Co-Creation: Dimensions, Antecedents And Consequences
Higher Education Student Complaint Behavior In A Complex Service Ecosystem: A Value Co-Creation Perspective
A Conceptual Approach To The Tourist Value Co-Creation: Dimensions, Antecedents And Consequences
Higher Education Student Complaint Behavior In A Complex Service Ecosystem: A Value Co-Creation Perspective
Analysis Of The Emotional Exhaustion Derived From Techno-Stress In The Next Generation Of Qualified Employees
Higher Education Student Complaint Behavior In A Complex Service Ecosystem: A Value Co-Creation Perspective
Analysis Of The Emotional Exhaustion Derived From Techno-Stress In The Next Generation Of Qualified Employees
Co-Patenting, Co-Ownership, And Co-Ideation As Drivers For University Business Innovation: The Case Of Public Universities In Spain
Analysis Of The Emotional Exhaustion Derived From Techno-Stress In The Next Generation Of Qualified Employees
Co-Patenting, Co-Ownership, And Co-Ideation As Drivers For University Business Innovation: The Case Of Public Universities In Spain
Genre Differences In Soft Skills Perception And Video Game Usage In The University Of Extremadura
Co-Patenting, Co-Ownership, And Co-Ideation As Drivers For University Business Innovation: The Case Of Public Universities In Spain
Genre Differences In Soft Skills Perception And Video Game Usage In The University Of Extremadura
The Covid-19 And Higher Education In Online Contexts: A Systematic Literature Review Under A Service-Dominant Logic Perspective
Genre Differences In Soft Skills Perception And Video Game Usage In The University Of Extremadura
The Covid-19 And Higher Education In Online Contexts: A Systematic Literature Review Under A Service-Dominant Logic Perspective
Lights And Shadows On Student Evaluation Surveys: Insights From Service Dominant Logic
The Covid-19 And Higher Education In Online Contexts: A Systematic Literature Review Under A Service-Dominant Logic Perspective
Lights And Shadows On Student Evaluation Surveys: Insights From Service Dominant Logic
Improving The Evaluation Of Scholarly Work: The Application Of Service Theory
Lights And Shadows On Student Evaluation Surveys: Insights From Service Dominant Logic
Improving The Evaluation Of Scholarly Work: The Application Of Service Theory
Metrics And Processes For Evaluating Scholarship In Higher Education: Experts’ Critical Reflections On Key Questions
Improving The Evaluation Of Scholarly Work: The Application Of Service Theory
Metrics And Processes For Evaluating Scholarship In Higher Education: Experts’ Critical Reflections On Key Questions
Introduction
Metrics And Processes For Evaluating Scholarship In Higher Education: Experts’ Critical Reflections On Key Questions
Introduction
Case Research And Theory In Service Research
Introduction
Case Research And Theory In Service Research
Overwhelmed By Technostress? Sensitive Archetypes And Effects In Times Of Forced Digitalization
Case Research And Theory In Service Research
Overwhelmed By Technostress? Sensitive Archetypes And Effects In Times Of Forced Digitalization
The Scent Of Art. Perception, Evaluation, And Behaviour In Amuseum In Response To Olfactorymarketing
Overwhelmed By Technostress? Sensitive Archetypes And Effects In Times Of Forced Digitalization
The Scent Of Art. Perception, Evaluation, And Behaviour In Amuseum In Response To Olfactorymarketing
The Role Of Institutions In Achieving Radical Innovation
The Scent Of Art. Perception, Evaluation, And Behaviour In Amuseum In Response To Olfactorymarketing
The Role Of Institutions In Achieving Radical Innovation
Balanced Centricity And Triads: Strategies To Reach Ecosystem Equilibrium In The Arts Sector
The Role Of Institutions In Achieving Radical Innovation
Balanced Centricity And Triads: Strategies To Reach Ecosystem Equilibrium In The Arts Sector
Work-Life Balance In Great Companies And Pending Issues For Engaging New Generations At Work
Balanced Centricity And Triads: Strategies To Reach Ecosystem Equilibrium In The Arts Sector
Work-Life Balance In Great Companies And Pending Issues For Engaging New Generations At Work
Well-Being Lessons For Improving Charities’ Online Recruitment
Work-Life Balance In Great Companies And Pending Issues For Engaging New Generations At Work
Well-Being Lessons For Improving Charities’ Online Recruitment
Evolution And Sustainability Of Benefits Offered To Employees In On-Line Recruitment
Well-Being Lessons For Improving Charities’ Online Recruitment
Evolution And Sustainability Of Benefits Offered To Employees In On-Line Recruitment
Improving Society By Improving Education Through Service-Dominant Logic: Reframing The Role Of Students In Higher Education
Evolution And Sustainability Of Benefits Offered To Employees In On-Line Recruitment
Improving Society By Improving Education Through Service-Dominant Logic: Reframing The Role Of Students In Higher Education
Managing Advertising Agency Client Partnerships For Value Co-Creation: Characteristics, Categories, And Challenges
Improving Society By Improving Education Through Service-Dominant Logic: Reframing The Role Of Students In Higher Education
Managing Advertising Agency Client Partnerships For Value Co-Creation: Characteristics, Categories, And Challenges
Exploring Family Business Brands: Understanding Predictors And Effects
Managing Advertising Agency Client Partnerships For Value Co-Creation: Characteristics, Categories, And Challenges
Exploring Family Business Brands: Understanding Predictors And Effects
What Determines The Holding Of Association Meetings In A Global Context?
Exploring Family Business Brands: Understanding Predictors And Effects
What Determines The Holding Of Association Meetings In A Global Context?
Analysis And Evaluation Of The Largest 500 Family Firms'websites Through Pls-Sem Technique
What Determines The Holding Of Association Meetings In A Global Context?
Analysis And Evaluation Of The Largest 500 Family Firms'websites Through Pls-Sem Technique
Policies To Increase Business Tourism Income: A Dynamic Panel Data Model
Analysis And Evaluation Of The Largest 500 Family Firms'websites Through Pls-Sem Technique
Policies To Increase Business Tourism Income: A Dynamic Panel Data Model
Considering Pollution In The Higher Education (He) Service Ecosystem: The Role Of Students' Evaluation Surveys
Policies To Increase Business Tourism Income: A Dynamic Panel Data Model
Considering Pollution In The Higher Education (He) Service Ecosystem: The Role Of Students' Evaluation Surveys
La Docencia En Inglés En Una Facultad De Ciencias Sociales
Considering Pollution In The Higher Education (He) Service Ecosystem: The Role Of Students' Evaluation Surveys
La Docencia En Inglés En Una Facultad De Ciencias Sociales
Ambient Scent And Evaluation Of A Class: Educational Innovation With Scent
La Docencia En Inglés En Una Facultad De Ciencias Sociales
Ambient Scent And Evaluation Of A Class: Educational Innovation With Scent
Comercio Electrónico 2.0
Ambient Scent And Evaluation Of A Class: Educational Innovation With Scent
Comercio Electrónico 2.0
Drawing Attention To Institutional Communication Soft Tools: The Case Of Lipdubs
Comercio Electrónico 2.0
Drawing Attention To Institutional Communication Soft Tools: The Case Of Lipdubs
La Nueva Comunicación: Conceptos, Tendencias Y Aplicaciones
Drawing Attention To Institutional Communication Soft Tools: The Case Of Lipdubs
La Nueva Comunicación: Conceptos, Tendencias Y Aplicaciones
Quantitative Web Quality Index: An Objective Approach To Website Quality Assessment
La Nueva Comunicación: Conceptos, Tendencias Y Aplicaciones
Quantitative Web Quality Index: An Objective Approach To Website Quality Assessment
Value Co-Creation And University Teaching Quality: Consequences For The European Higher Education Area (Ehea)
Quantitative Web Quality Index: An Objective Approach To Website Quality Assessment
Value Co-Creation And University Teaching Quality: Consequences For The European Higher Education Area (Ehea)
The Lipdub As A Trendy Way Of Corporate Communication: Implications For Institutions
Value Co-Creation And University Teaching Quality: Consequences For The European Higher Education Area (Ehea)
The Lipdub As A Trendy Way Of Corporate Communication: Implications For Institutions
Comercio Electrónico
The Lipdub As A Trendy Way Of Corporate Communication: Implications For Institutions
Comercio Electrónico
Heterogeneous Wireless Connectivity For Fixed And Mobile Sensing Applications In Industrial Environments
Comercio Electrónico
Heterogeneous Wireless Connectivity For Fixed And Mobile Sensing Applications In Industrial Environments
Towards An Abstraction Layer For Security Assurance Measurements (Invited Paper)
Heterogeneous Wireless Connectivity For Fixed And Mobile Sensing Applications In Industrial Environments
Towards An Abstraction Layer For Security Assurance Measurements (Invited Paper)
Ethics And Consumption: A Difficult Balance
Towards An Abstraction Layer For Security Assurance Measurements (Invited Paper)
Ethics And Consumption: A Difficult Balance
La Comunicación De Las Empresas De Servicios Profesionales B2b: El Caso De Las Agencias De Publicidad
Ethics And Consumption: A Difficult Balance
La Comunicación De Las Empresas De Servicios Profesionales B2b: El Caso De Las Agencias De Publicidad
Manual Imprescindible De Internet Para La Empresa: Edición 2009
La Comunicación De Las Empresas De Servicios Profesionales B2b: El Caso De Las Agencias De Publicidad
Manual Imprescindible De Internet Para La Empresa: Edición 2009
Las Web De Los Abogados Como Herramienta De Comunicación
Manual Imprescindible De Internet Para La Empresa: Edición 2009
Las Web De Los Abogados Como Herramienta De Comunicación
Comercio Electrónico. Edición 2008
Las Web De Los Abogados Como Herramienta De Comunicación
Comercio Electrónico. Edición 2008
Algunas Consideraciones Sobre La Ética En El Mercado De Trabajo
Comercio Electrónico. Edición 2008
Algunas Consideraciones Sobre La Ética En El Mercado De Trabajo
La Ética En La Publicidad: Una Referencia Al Caso De España
Algunas Consideraciones Sobre La Ética En El Mercado De Trabajo
La Ética En La Publicidad: Una Referencia Al Caso De España
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
La Ética En La Publicidad: Una Referencia Al Caso De España
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
Cobertura Informativa Del 11-M
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
Cobertura Informativa Del 11-M
La Comunicación En Situaciones De Crisis : Del 11-M Al 14-M : Actas Del Xix Congreso Internacional De Comunicación, Facultad De Comunicación, Universidad De Navarra
Cobertura Informativa Del 11-M
La Comunicación En Situaciones De Crisis : Del 11-M Al 14-M : Actas Del Xix Congreso Internacional De Comunicación, Facultad De Comunicación, Universidad De Navarra
Comercio Electrónico. Edición 2006
La Comunicación En Situaciones De Crisis : Del 11-M Al 14-M : Actas Del Xix Congreso Internacional De Comunicación, Facultad De Comunicación, Universidad De Navarra
Comercio Electrónico. Edición 2006
Aplicaciones De Marketing
Comercio Electrónico. Edición 2006
Aplicaciones De Marketing
Comercio Electrónico
Aplicaciones De Marketing
Comercio Electrónico
Ecología De La Televisión: Tecnologías, Contenidos Y Desafíos Empresariales : Actas Del Xviii Congreso Internacional De Comunicación
Comercio Electrónico
Ecología De La Televisión: Tecnologías, Contenidos Y Desafíos Empresariales : Actas Del Xviii Congreso Internacional De Comunicación
Las Universidades Españolas En El World Wide Web: Aplicación De Un Nuevo Índice De Evaluación De Sitios Web
Ecología De La Televisión: Tecnologías, Contenidos Y Desafíos Empresariales : Actas Del Xviii Congreso Internacional De Comunicación
Las Universidades Españolas En El World Wide Web: Aplicación De Un Nuevo Índice De Evaluación De Sitios Web
Marketing Con Causa: ¿ser Ético Vende?
Las Universidades Españolas En El World Wide Web: Aplicación De Un Nuevo Índice De Evaluación De Sitios Web
Marketing Con Causa: ¿ser Ético Vende?
El Consumidor Universitario Del Siglo Xxi
Marketing Con Causa: ¿ser Ético Vende?
El Consumidor Universitario Del Siglo Xxi
A New Web Assessment Index: Spanish Universities Analysis
El Consumidor Universitario Del Siglo Xxi
A New Web Assessment Index: Spanish Universities Analysis
Internet Como Mercado: Ventajas E Inconvenientes Del Comercio Del Nuevo Milenio
A New Web Assessment Index: Spanish Universities Analysis
Internet Como Mercado: Ventajas E Inconvenientes Del Comercio Del Nuevo Milenio
Comercio Electrónico En Internet: Luces Y Sombras En El Mundo
Internet Como Mercado: Ventajas E Inconvenientes Del Comercio Del Nuevo Milenio
Comercio Electrónico En Internet: Luces Y Sombras En El Mundo
Los Recursos Humanos En Las Empresas Cooperativas De Trabajo Asociado
Comercio Electrónico En Internet: Luces Y Sombras En El Mundo
Los Recursos Humanos En Las Empresas Cooperativas De Trabajo Asociado
The Value Depletion Circle In Higher Education And Its Evolution To Nowhere: Sdl Rescue
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