PUBLICACIÓN

Marketing con causa: ¿ser ético vende?

ACCEDER A LA PUBLICACIÓN: Dialnet

Clementina Galera Casquet;María Mercedes Galán Ladero, Víctor Valero Amaro, Montserrat Díaz Méndez

2002 Información, ficción, persuasión: ¿es la ética una utopía? : actas de las XVI Jornadas Internacionales de la Comunicación

ISBN

847768135X

AUTORES DE LA UEX

Clementina Galera Casquet
María Mercedes Galán Ladero
Víctor Valero Amaro
Montserrat Díaz Méndez

OTRAS PUBLICACIONES DE INTERÉS

Estructura Y Comercialización De La Maquinaria Agrícola
Thermal Comfort And Sustainability In University Classrooms. A Study In Mediterranean Climate Zones
Thermal Comfort And Sustainability In University Classrooms: A Study In Mediterranean Climate Zones
Thermal Comfort And Sustainability In University Classrooms. A Study In Mediterranean Climate Zones
Thermal Comfort And Sustainability In University Classrooms: A Study In Mediterranean Climate Zones
Soiling Distribution And Evolution In Fresnel Mirrors With Real Operating Conditions. Analysis Of A Plant Located In Southwestern Spain
Thermal Comfort And Sustainability In University Classrooms: A Study In Mediterranean Climate Zones
Soiling Distribution And Evolution In Fresnel Mirrors With Real Operating Conditions. Analysis Of A Plant Located In Southwestern Spain
How Does Innovation Emerge In Open Platform Ecosystems?
Soiling Distribution And Evolution In Fresnel Mirrors With Real Operating Conditions. Analysis Of A Plant Located In Southwestern Spain
How Does Innovation Emerge In Open Platform Ecosystems?
Indoor Air Quality And Thermal Comfort In University Classrooms In Southwestern Spain: A Longitudinal Analysis From Pandemic To Post-Pandemic
How Does Innovation Emerge In Open Platform Ecosystems?
Indoor Air Quality And Thermal Comfort In University Classrooms In Southwestern Spain: A Longitudinal Analysis From Pandemic To Post-Pandemic
The Value Depletion Circle In Higher Education And Its Evolution To Nowhere: Sdl Rescue
Indoor Air Quality And Thermal Comfort In University Classrooms In Southwestern Spain: A Longitudinal Analysis From Pandemic To Post-Pandemic
The Value Depletion Circle In Higher Education And Its Evolution To Nowhere: Sdl Rescue
The Role Of Religious Leaders In Social Marketing And Its Importance In Achieving The Sustainable Development Goals (Sdgs)
The Value Depletion Circle In Higher Education And Its Evolution To Nowhere: Sdl Rescue
The Role Of Religious Leaders In Social Marketing And Its Importance In Achieving The Sustainable Development Goals (Sdgs)
New Business Models For Transforming The Agri-Food Supply Chain
The Role Of Religious Leaders In Social Marketing And Its Importance In Achieving The Sustainable Development Goals (Sdgs)
New Business Models For Transforming The Agri-Food Supply Chain
An Analysis Of Thermal Comfort As An Influencing Factor On The Academic Performance Of University Students
New Business Models For Transforming The Agri-Food Supply Chain
An Analysis Of Thermal Comfort As An Influencing Factor On The Academic Performance Of University Students
El Papel Del Ods 5 “igualdad De Género” En El Mundomoderno: Un Estudio De Caso De Onu Mujeres Pakistan
An Analysis Of Thermal Comfort As An Influencing Factor On The Academic Performance Of University Students
El Papel Del Ods 5 “igualdad De Género” En El Mundomoderno: Un Estudio De Caso De Onu Mujeres Pakistan
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
El Papel Del Ods 5 “igualdad De Género” En El Mundomoderno: Un Estudio De Caso De Onu Mujeres Pakistan
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
Drivers Of Consumer’s Willingness To Pay For Fair Trade Food Products: The Role Of Positive And Negative Emotions
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
Drivers Of Consumer’s Willingness To Pay For Fair Trade Food Products: The Role Of Positive And Negative Emotions
Analysis Of Thermal Comfort As An Influencing Factor On Academic Performance Of University Students
Drivers Of Consumer’s Willingness To Pay For Fair Trade Food Products: The Role Of Positive And Negative Emotions
Analysis Of Thermal Comfort As An Influencing Factor On Academic Performance Of University Students
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
Analysis Of Thermal Comfort As An Influencing Factor On Academic Performance Of University Students
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
Cause-Related Marketing: A Systematic Review Of The Literature
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
Cause-Related Marketing: A Systematic Review Of The Literature
A Conceptual Approach To The Tourist Value Co-Creation: Dimensions, Antecedents And Consequences
Cause-Related Marketing: A Systematic Review Of The Literature
A Conceptual Approach To The Tourist Value Co-Creation: Dimensions, Antecedents And Consequences
Social Marketing To Achieve The Sustainable Development Goals (Sdgs) In 2030 Agenda By The United Nations
A Conceptual Approach To The Tourist Value Co-Creation: Dimensions, Antecedents And Consequences
Social Marketing To Achieve The Sustainable Development Goals (Sdgs) In 2030 Agenda By The United Nations
A Systematic Review Of The Literature On Agri-Food Business Models: Critical Review And Research Agenda
Social Marketing To Achieve The Sustainable Development Goals (Sdgs) In 2030 Agenda By The United Nations
A Systematic Review Of The Literature On Agri-Food Business Models: Critical Review And Research Agenda
Higher Education Student Complaint Behavior In A Complex Service Ecosystem: A Value Co-Creation Perspective
A Systematic Review Of The Literature On Agri-Food Business Models: Critical Review And Research Agenda
Higher Education Student Complaint Behavior In A Complex Service Ecosystem: A Value Co-Creation Perspective
Critical Review Of The Literature On Thermal Comfort In Educational Buildings: Study Of The Influence Of The Covid-19 Pandemic
Higher Education Student Complaint Behavior In A Complex Service Ecosystem: A Value Co-Creation Perspective
Critical Review Of The Literature On Thermal Comfort In Educational Buildings: Study Of The Influence Of The Covid-19 Pandemic
The Impact Of Technologies On Society Through Npo-Social Enterprise Value Co-Creation
Critical Review Of The Literature On Thermal Comfort In Educational Buildings: Study Of The Influence Of The Covid-19 Pandemic
The Impact Of Technologies On Society Through Npo-Social Enterprise Value Co-Creation
“clean Hunza Project”: Responsible Consumption For A Sustainable Tourism
The Impact Of Technologies On Society Through Npo-Social Enterprise Value Co-Creation
“clean Hunza Project”: Responsible Consumption For A Sustainable Tourism
Social Marketing For Improving Women’srights:: The Case Of Dowry In Pakistan
“clean Hunza Project”: Responsible Consumption For A Sustainable Tourism
Social Marketing For Improving Women’srights:: The Case Of Dowry In Pakistan
Theoretical Background: Social Marketing &sustainable Development Goals (Sdgs)
Social Marketing For Improving Women’srights:: The Case Of Dowry In Pakistan
Theoretical Background: Social Marketing &sustainable Development Goals (Sdgs)
Social Marketing And Sustainable Development Goals(Sdgs): Case Studies For A Global Perspective
Theoretical Background: Social Marketing &sustainable Development Goals (Sdgs)
Social Marketing And Sustainable Development Goals(Sdgs): Case Studies For A Global Perspective
Co-Patenting, Co-Ownership, And Co-Ideation As Drivers For University Business Innovation: The Case Of Public Universities In Spain
Social Marketing And Sustainable Development Goals(Sdgs): Case Studies For A Global Perspective
Co-Patenting, Co-Ownership, And Co-Ideation As Drivers For University Business Innovation: The Case Of Public Universities In Spain
The Covid-19 And Higher Education In Online Contexts: A Systematic Literature Review Under A Service-Dominant Logic Perspective
Co-Patenting, Co-Ownership, And Co-Ideation As Drivers For University Business Innovation: The Case Of Public Universities In Spain
The Covid-19 And Higher Education In Online Contexts: A Systematic Literature Review Under A Service-Dominant Logic Perspective
Lights And Shadows On Student Evaluation Surveys: Insights From Service Dominant Logic
The Covid-19 And Higher Education In Online Contexts: A Systematic Literature Review Under A Service-Dominant Logic Perspective
Lights And Shadows On Student Evaluation Surveys: Insights From Service Dominant Logic
Improving The Evaluation Of Scholarly Work: The Application Of Service Theory
Lights And Shadows On Student Evaluation Surveys: Insights From Service Dominant Logic
Improving The Evaluation Of Scholarly Work: The Application Of Service Theory
Metrics And Processes For Evaluating Scholarship In Higher Education: Experts’ Critical Reflections On Key Questions
Improving The Evaluation Of Scholarly Work: The Application Of Service Theory
Metrics And Processes For Evaluating Scholarship In Higher Education: Experts’ Critical Reflections On Key Questions
Introduction
Metrics And Processes For Evaluating Scholarship In Higher Education: Experts’ Critical Reflections On Key Questions
Introduction
Case Research And Theory In Service Research
Introduction
Case Research And Theory In Service Research
Ventilation Conditions And Their Influence On Thermal Comfort In Examination Classrooms In Times Of Covid-19. A Case Study In A Spanish Area With Mediterranean Climate
Case Research And Theory In Service Research
Ventilation Conditions And Their Influence On Thermal Comfort In Examination Classrooms In Times Of Covid-19. A Case Study In A Spanish Area With Mediterranean Climate
Private Labels And National Brands: A Dive Into Consumers’ Minds Andwallets
Ventilation Conditions And Their Influence On Thermal Comfort In Examination Classrooms In Times Of Covid-19. A Case Study In A Spanish Area With Mediterranean Climate
Private Labels And National Brands: A Dive Into Consumers’ Minds Andwallets
Corporate Donation Behavior During The Covid-19 Pandemic. A Case-Study Approach In The Multinational Inditex
Private Labels And National Brands: A Dive Into Consumers’ Minds Andwallets
Corporate Donation Behavior During The Covid-19 Pandemic. A Case-Study Approach In The Multinational Inditex
An Assessment Of The Determinants Of Licensing Of University Patents: A Survey Of Spanish Universities
Corporate Donation Behavior During The Covid-19 Pandemic. A Case-Study Approach In The Multinational Inditex
An Assessment Of The Determinants Of Licensing Of University Patents: A Survey Of Spanish Universities
Influence Of The Work Environment On The Development Of Contact Dermatitis: A Retrospective Study With 1515 Patients From Spain
An Assessment Of The Determinants Of Licensing Of University Patents: A Survey Of Spanish Universities
Influence Of The Work Environment On The Development Of Contact Dermatitis: A Retrospective Study With 1515 Patients From Spain
Extremadura Avante, S.l.u. Primera Empresa Pública Certificada Como Socialmente Responsable De La Región De Extremadura (España)
Influence Of The Work Environment On The Development Of Contact Dermatitis: A Retrospective Study With 1515 Patients From Spain
Extremadura Avante, S.l.u. Primera Empresa Pública Certificada Como Socialmente Responsable De La Región De Extremadura (España)
Tendencias Del Comercio Exterior: El Caso De Extremadura
Extremadura Avante, S.l.u. Primera Empresa Pública Certificada Como Socialmente Responsable De La Región De Extremadura (España)
Tendencias Del Comercio Exterior: El Caso De Extremadura
Souji: Marketing Con Causa
Tendencias Del Comercio Exterior: El Caso De Extremadura
Souji: Marketing Con Causa
Mchappy Day: ¡qué Bien Sabe Ser Solidario!
Souji: Marketing Con Causa
Mchappy Day: ¡qué Bien Sabe Ser Solidario!
The Role Of Sustainability In Dowry: Evidence In Pakistan
Mchappy Day: ¡qué Bien Sabe Ser Solidario!
The Role Of Sustainability In Dowry: Evidence In Pakistan
Primera Decisión: Salir
The Role Of Sustainability In Dowry: Evidence In Pakistan
Primera Decisión: Salir
Segunda Decisión: Elegir Mercado(S) (Dónde, Cuándo Y Cómo Entrar)
Primera Decisión: Salir
Segunda Decisión: Elegir Mercado(S) (Dónde, Cuándo Y Cómo Entrar)
Tercera Decisión: Diseñar El Programa De Marketing
Segunda Decisión: Elegir Mercado(S) (Dónde, Cuándo Y Cómo Entrar)
Tercera Decisión: Diseñar El Programa De Marketing
Innovation Orientation In The Non-Profit Sector: Analysis Of Its Impact On The Performance Of Spanish Non-Governmental Development Organizations
Tercera Decisión: Diseñar El Programa De Marketing
Innovation Orientation In The Non-Profit Sector: Analysis Of Its Impact On The Performance Of Spanish Non-Governmental Development Organizations
Economic Profit Vs. Social Benefit: An Approach To The Pharmaceutical Industry
Innovation Orientation In The Non-Profit Sector: Analysis Of Its Impact On The Performance Of Spanish Non-Governmental Development Organizations
Economic Profit Vs. Social Benefit: An Approach To The Pharmaceutical Industry
Unsocial And Irresponsible Behaviour: What Happens When Customers Lie?
Economic Profit Vs. Social Benefit: An Approach To The Pharmaceutical Industry
Unsocial And Irresponsible Behaviour: What Happens When Customers Lie?
Applied Social Marketing And Quality Of Life. Case Studies From An International Perspective
Unsocial And Irresponsible Behaviour: What Happens When Customers Lie?
Applied Social Marketing And Quality Of Life. Case Studies From An International Perspective
The Role Of Institutions In Achieving Radical Innovation
Applied Social Marketing And Quality Of Life. Case Studies From An International Perspective
The Role Of Institutions In Achieving Radical Innovation
Balanced Centricity And Triads: Strategies To Reach Ecosystem Equilibrium In The Arts Sector
The Role Of Institutions In Achieving Radical Innovation
Balanced Centricity And Triads: Strategies To Reach Ecosystem Equilibrium In The Arts Sector
Consumer Behavior During Recessions: A Qualitative Approach: An Abstract
Balanced Centricity And Triads: Strategies To Reach Ecosystem Equilibrium In The Arts Sector
Consumer Behavior During Recessions: A Qualitative Approach: An Abstract
¿dónde Empieza Y Dónde Acaba La Responsabilidad Social De Las Administraciones Públicas? El Caso De La Listeriosis
Consumer Behavior During Recessions: A Qualitative Approach: An Abstract
¿dónde Empieza Y Dónde Acaba La Responsabilidad Social De Las Administraciones Públicas? El Caso De La Listeriosis
Cómo Aprovechar Una Inversión En Energía Renovable Para Comunicarse Con Los Stakeholders. Un Caso De Responsabilidad Social Corporativa
¿dónde Empieza Y Dónde Acaba La Responsabilidad Social De Las Administraciones Públicas? El Caso De La Listeriosis
Cómo Aprovechar Una Inversión En Energía Renovable Para Comunicarse Con Los Stakeholders. Un Caso De Responsabilidad Social Corporativa
Anything Goes In Cause Related Marketing? The Case Of The 'solidarity' Traffic Radar
Cómo Aprovechar Una Inversión En Energía Renovable Para Comunicarse Con Los Stakeholders. Un Caso De Responsabilidad Social Corporativa
Anything Goes In Cause Related Marketing? The Case Of The 'solidarity' Traffic Radar
Influence Of Partner Characteristics And Relational Capital On The Success Of Business/nonprofit Organization Partnerships
Anything Goes In Cause Related Marketing? The Case Of The 'solidarity' Traffic Radar
Influence Of Partner Characteristics And Relational Capital On The Success Of Business/nonprofit Organization Partnerships
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Influence Of Partner Characteristics And Relational Capital On The Success Of Business/nonprofit Organization Partnerships
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Modelling Municipal Social Responsibility: A Pilot Study In The Region Of Extremadura (Spain)
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Modelling Municipal Social Responsibility: A Pilot Study In The Region Of Extremadura (Spain)
Case Studies On Social Marketing. A Global Perspective
Modelling Municipal Social Responsibility: A Pilot Study In The Region Of Extremadura (Spain)
Case Studies On Social Marketing. A Global Perspective
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Case Studies On Social Marketing. A Global Perspective
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Methylchloroisothiazolinone / Methylisothiazolinone: Epidemiological Retrospective Study
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Methylchloroisothiazolinone / Methylisothiazolinone: Epidemiological Retrospective Study
Improving Society By Improving Education Through Service-Dominant Logic: Reframing The Role Of Students In Higher Education
Methylchloroisothiazolinone / Methylisothiazolinone: Epidemiological Retrospective Study
Improving Society By Improving Education Through Service-Dominant Logic: Reframing The Role Of Students In Higher Education
Managing Advertising Agency Client Partnerships For Value Co-Creation: Characteristics, Categories, And Challenges
Improving Society By Improving Education Through Service-Dominant Logic: Reframing The Role Of Students In Higher Education
Managing Advertising Agency Client Partnerships For Value Co-Creation: Characteristics, Categories, And Challenges
The Role Of Social Marketing In A Controversial Cause: The Eradication Of Child Marriage
Managing Advertising Agency Client Partnerships For Value Co-Creation: Characteristics, Categories, And Challenges
The Role Of Social Marketing In A Controversial Cause: The Eradication Of Child Marriage
Marketing Para El Cambio Social
The Role Of Social Marketing In A Controversial Cause: The Eradication Of Child Marriage
Marketing Para El Cambio Social
The Importance Of Social Marketing In Global Health Emergencies: The Case Of Zika Virus Infection
Marketing Para El Cambio Social
The Importance Of Social Marketing In Global Health Emergencies: The Case Of Zika Virus Infection
Theoretical Background: Introduction To Social Marketing
The Importance Of Social Marketing In Global Health Emergencies: The Case Of Zika Virus Infection
Theoretical Background: Introduction To Social Marketing
Preface
Theoretical Background: Introduction To Social Marketing
Preface
Market Orientation In Ngdos: Construction Of A Scale Focused On Their Stakeholders
Preface
Market Orientation In Ngdos: Construction Of A Scale Focused On Their Stakeholders
Geographical Indication Food Products And Ethnocentric Tendencies: The Importance Of Proximity, Tradition, And Ethnicity
Market Orientation In Ngdos: Construction Of A Scale Focused On Their Stakeholders
Geographical Indication Food Products And Ethnocentric Tendencies: The Importance Of Proximity, Tradition, And Ethnicity
Consumption Dynamics During Recession And Recovery: A Learning Journey
Geographical Indication Food Products And Ethnocentric Tendencies: The Importance Of Proximity, Tradition, And Ethnicity
Consumption Dynamics During Recession And Recovery: A Learning Journey
What Determines The Holding Of Association Meetings In A Global Context?
Consumption Dynamics During Recession And Recovery: A Learning Journey
What Determines The Holding Of Association Meetings In A Global Context?
Las Ongd En España: Diagnóstico De Un Sector En Crisis
What Determines The Holding Of Association Meetings In A Global Context?
Las Ongd En España: Diagnóstico De Un Sector En Crisis
The Valuation And Purchase Of Food Products That Combine Local, Regional And Traditional Features: The Influence Of Consumer Ethnocentrism
Las Ongd En España: Diagnóstico De Un Sector En Crisis
The Valuation And Purchase Of Food Products That Combine Local, Regional And Traditional Features: The Influence Of Consumer Ethnocentrism
Consumer Attitudes During Periods Of Economic Downturn: Embodying Responsible Behaviors
The Valuation And Purchase Of Food Products That Combine Local, Regional And Traditional Features: The Influence Of Consumer Ethnocentrism
Consumer Attitudes During Periods Of Economic Downturn: Embodying Responsible Behaviors
Policies To Increase Business Tourism Income: A Dynamic Panel Data Model
Consumer Attitudes During Periods Of Economic Downturn: Embodying Responsible Behaviors
Policies To Increase Business Tourism Income: A Dynamic Panel Data Model
Considering Pollution In The Higher Education (He) Service Ecosystem: The Role Of Students' Evaluation Surveys
Policies To Increase Business Tourism Income: A Dynamic Panel Data Model
Considering Pollution In The Higher Education (He) Service Ecosystem: The Role Of Students' Evaluation Surveys
La Docencia En Inglés En Una Facultad De Ciencias Sociales
Considering Pollution In The Higher Education (He) Service Ecosystem: The Role Of Students' Evaluation Surveys
La Docencia En Inglés En Una Facultad De Ciencias Sociales
Innovación En El Espacio Europeo De Educación Superior (Eees): La Docencia En Inglés. Un Caso De Estudio En La Universidad De Extremadura
La Docencia En Inglés En Una Facultad De Ciencias Sociales
Innovación En El Espacio Europeo De Educación Superior (Eees): La Docencia En Inglés. Un Caso De Estudio En La Universidad De Extremadura
The Choice Of Local Food Products By Young Consumers: The Importance Of Public And Private Attributes
Innovación En El Espacio Europeo De Educación Superior (Eees): La Docencia En Inglés. Un Caso De Estudio En La Universidad De Extremadura
The Choice Of Local Food Products By Young Consumers: The Importance Of Public And Private Attributes
Parental Influence On The Levels Of Regional Ethnocentrism Of Youth: An Exploratory Analysis
The Choice Of Local Food Products By Young Consumers: The Importance Of Public And Private Attributes
Parental Influence On The Levels Of Regional Ethnocentrism Of Youth: An Exploratory Analysis
Cause-Related Marketing In Spain. A Consumer Behavior Perspective. Effects On Satisfaction And Loyalty
Parental Influence On The Levels Of Regional Ethnocentrism Of Youth: An Exploratory Analysis
Cause-Related Marketing In Spain. A Consumer Behavior Perspective. Effects On Satisfaction And Loyalty
Cross-Sector Social Partnership Success: A Process Perspective On The Role Of Relational Factors
Cause-Related Marketing In Spain. A Consumer Behavior Perspective. Effects On Satisfaction And Loyalty
Cross-Sector Social Partnership Success: A Process Perspective On The Role Of Relational Factors
The Importance Of Relationship Learning In Private-Non-Profit Partnerships: Precursors And Outcomes
Cross-Sector Social Partnership Success: A Process Perspective On The Role Of Relational Factors
The Importance Of Relationship Learning In Private-Non-Profit Partnerships: Precursors And Outcomes
Innovation Through Work In Education For Development: The Case Of The University Of Extremadura
The Importance Of Relationship Learning In Private-Non-Profit Partnerships: Precursors And Outcomes
Innovation Through Work In Education For Development: The Case Of The University Of Extremadura
Proposal Of A Social Alliance Success Model From A Relationship Marketing Perspective: A Meta-Analytical Study Of The Theoretical Foundations
Innovation Through Work In Education For Development: The Case Of The University Of Extremadura
Proposal Of A Social Alliance Success Model From A Relationship Marketing Perspective: A Meta-Analytical Study Of The Theoretical Foundations
Understanding Factors Influencing Consumer Attitudes Toward Cause-Related Marketing
Proposal Of A Social Alliance Success Model From A Relationship Marketing Perspective: A Meta-Analytical Study Of The Theoretical Foundations
Understanding Factors Influencing Consumer Attitudes Toward Cause-Related Marketing
El Papel Del Sector Privado En La Cooperación Internacional Para El Desarrollo
Understanding Factors Influencing Consumer Attitudes Toward Cause-Related Marketing
El Papel Del Sector Privado En La Cooperación Internacional Para El Desarrollo
Valuation And Importance Of The Extrinsic Attributes Of The Product From The Firms' Perspective In A Spanish Wine Protected Designation Of Origin
El Papel Del Sector Privado En La Cooperación Internacional Para El Desarrollo
Valuation And Importance Of The Extrinsic Attributes Of The Product From The Firms' Perspective In A Spanish Wine Protected Designation Of Origin
Partnerships Between Businesses And Ngos In The Field Of Corporate Social Responsibility: A Model Of Success From The Perspective Of Relationship Marketing
Valuation And Importance Of The Extrinsic Attributes Of The Product From The Firms' Perspective In A Spanish Wine Protected Designation Of Origin
Partnerships Between Businesses And Ngos In The Field Of Corporate Social Responsibility: A Model Of Success From The Perspective Of Relationship Marketing
Drawing Attention To Institutional Communication Soft Tools: The Case Of Lipdubs
Partnerships Between Businesses And Ngos In The Field Of Corporate Social Responsibility: A Model Of Success From The Perspective Of Relationship Marketing
Drawing Attention To Institutional Communication Soft Tools: The Case Of Lipdubs
Análisis De Las Tendencias De Consumo De Carne En España
Drawing Attention To Institutional Communication Soft Tools: The Case Of Lipdubs
Análisis De Las Tendencias De Consumo De Carne En España
La Nueva Comunicación: Conceptos, Tendencias Y Aplicaciones
Análisis De Las Tendencias De Consumo De Carne En España
La Nueva Comunicación: Conceptos, Tendencias Y Aplicaciones
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
La Nueva Comunicación: Conceptos, Tendencias Y Aplicaciones
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
Assessing The Introduction And Development Of A Designation Of Origin From The Frm's Perspective: The Case Of The Ribera Del Guadiana Wine Pdo
Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
Assessing The Introduction And Development Of A Designation Of Origin From The Frm's Perspective: The Case Of The Ribera Del Guadiana Wine Pdo
Corporate Social Responsibility: A Study Of Savings Banks
Assessing The Introduction And Development Of A Designation Of Origin From The Frm's Perspective: The Case Of The Ribera Del Guadiana Wine Pdo
Corporate Social Responsibility: A Study Of Savings Banks
Innovations And Trends In Meat Consumption: An Application Of The Delphi Method In Spain
Corporate Social Responsibility: A Study Of Savings Banks
Innovations And Trends In Meat Consumption: An Application Of The Delphi Method In Spain
Variables That Influence Attitude Toward Cause-Related Marketing And Determinants Of Satisfaction And Loyalty In The 'solidarity Purchase'
Innovations And Trends In Meat Consumption: An Application Of The Delphi Method In Spain
Variables That Influence Attitude Toward Cause-Related Marketing And Determinants Of Satisfaction And Loyalty In The 'solidarity Purchase'
Value Co-Creation And University Teaching Quality: Consequences For The European Higher Education Area (Ehea)
Variables That Influence Attitude Toward Cause-Related Marketing And Determinants Of Satisfaction And Loyalty In The 'solidarity Purchase'
Value Co-Creation And University Teaching Quality: Consequences For The European Higher Education Area (Ehea)
The Lipdub As A Trendy Way Of Corporate Communication: Implications For Institutions
Value Co-Creation And University Teaching Quality: Consequences For The European Higher Education Area (Ehea)
The Lipdub As A Trendy Way Of Corporate Communication: Implications For Institutions
Las Cajas De Ahorros Como Actores De Cooperación Al Desarrollo Y Su Vinculación Con Ong
The Lipdub As A Trendy Way Of Corporate Communication: Implications For Institutions
Las Cajas De Ahorros Como Actores De Cooperación Al Desarrollo Y Su Vinculación Con Ong
Valoración De La Importancia De La Denominación De Origen Desde La Perspectiva De La Empresa: El Caso Do Ribera Del Guadiana
Las Cajas De Ahorros Como Actores De Cooperación Al Desarrollo Y Su Vinculación Con Ong
Valoración De La Importancia De La Denominación De Origen Desde La Perspectiva De La Empresa: El Caso Do Ribera Del Guadiana
La Actitud Hacia El Marketing Con Causa: Influencia En La Satisfacción Y Lealtad De Los Consumidores
Valoración De La Importancia De La Denominación De Origen Desde La Perspectiva De La Empresa: El Caso Do Ribera Del Guadiana
La Actitud Hacia El Marketing Con Causa: Influencia En La Satisfacción Y Lealtad De Los Consumidores
Ethics And Consumption: A Difficult Balance
La Actitud Hacia El Marketing Con Causa: Influencia En La Satisfacción Y Lealtad De Los Consumidores
Ethics And Consumption: A Difficult Balance
La Comunicación De Las Empresas De Servicios Profesionales B2b: El Caso De Las Agencias De Publicidad
Ethics And Consumption: A Difficult Balance
La Comunicación De Las Empresas De Servicios Profesionales B2b: El Caso De Las Agencias De Publicidad
Valoración De La Importancia De La Denominación De Origen Desde La Perspectiva De La Empresa
La Comunicación De Las Empresas De Servicios Profesionales B2b: El Caso De Las Agencias De Publicidad
Valoración De La Importancia De La Denominación De Origen Desde La Perspectiva De La Empresa
Implementing A Reverse Logistics System: A Case Study
Valoración De La Importancia De La Denominación De Origen Desde La Perspectiva De La Empresa
Implementing A Reverse Logistics System: A Case Study
Turismo Accesible Como Ejmplo De Responsabilidad Social En Las Empresas Y Destinos Turísticos: El Caso De Lousa (Portugal)
Implementing A Reverse Logistics System: A Case Study
Turismo Accesible Como Ejmplo De Responsabilidad Social En Las Empresas Y Destinos Turísticos: El Caso De Lousa (Portugal)
Análisis Del Proceso De Compra Del Jamón En España
Turismo Accesible Como Ejmplo De Responsabilidad Social En Las Empresas Y Destinos Turísticos: El Caso De Lousa (Portugal)
Análisis Del Proceso De Compra Del Jamón En España
El Jamón Ibérico: Análisis De La Industria Y Del Consumidor Extremeño
Análisis Del Proceso De Compra Del Jamón En España
El Jamón Ibérico: Análisis De La Industria Y Del Consumidor Extremeño
Las Web De Los Abogados Como Herramienta De Comunicación
El Jamón Ibérico: Análisis De La Industria Y Del Consumidor Extremeño
Las Web De Los Abogados Como Herramienta De Comunicación
Desarrollo De Un Sistema De Logística Inversa En El Grupo Industrial Alfonso Gallardo
Las Web De Los Abogados Como Herramienta De Comunicación
Desarrollo De Un Sistema De Logística Inversa En El Grupo Industrial Alfonso Gallardo
Marketing Interno: ¿antecedente Y/o Consecuencia De La Responsabilidad Social Corporativa?
Desarrollo De Un Sistema De Logística Inversa En El Grupo Industrial Alfonso Gallardo
Marketing Interno: ¿antecedente Y/o Consecuencia De La Responsabilidad Social Corporativa?
Algunas Consideraciones Sobre La Ética En El Mercado De Trabajo
Marketing Interno: ¿antecedente Y/o Consecuencia De La Responsabilidad Social Corporativa?
Algunas Consideraciones Sobre La Ética En El Mercado De Trabajo
Las Denominaciones De Origen En Extremadura: Una Apuesta Por La Calidad
Algunas Consideraciones Sobre La Ética En El Mercado De Trabajo
Las Denominaciones De Origen En Extremadura: Una Apuesta Por La Calidad
La Ética En La Publicidad: Una Referencia Al Caso De España
Las Denominaciones De Origen En Extremadura: Una Apuesta Por La Calidad
La Ética En La Publicidad: Una Referencia Al Caso De España
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
La Ética En La Publicidad: Una Referencia Al Caso De España
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
Cobertura Informativa Del 11-M
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
Cobertura Informativa Del 11-M
La Comunicación En Situaciones De Crisis : Del 11-M Al 14-M : Actas Del Xix Congreso Internacional De Comunicación, Facultad De Comunicación, Universidad De Navarra
Cobertura Informativa Del 11-M
La Comunicación En Situaciones De Crisis : Del 11-M Al 14-M : Actas Del Xix Congreso Internacional De Comunicación, Facultad De Comunicación, Universidad De Navarra
El Marketing Interno En La Gestión Del Conocimiento
La Comunicación En Situaciones De Crisis : Del 11-M Al 14-M : Actas Del Xix Congreso Internacional De Comunicación, Facultad De Comunicación, Universidad De Navarra
El Marketing Interno En La Gestión Del Conocimiento
La Importancia Del Marketing Interno En La Gestión De Organizaciones No Lucrativas
El Marketing Interno En La Gestión Del Conocimiento
La Importancia Del Marketing Interno En La Gestión De Organizaciones No Lucrativas
Aplicación De Un Índice De Evaluación A Las Páginas Web De Ongd Españolas
La Importancia Del Marketing Interno En La Gestión De Organizaciones No Lucrativas
Aplicación De Un Índice De Evaluación A Las Páginas Web De Ongd Españolas
La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
Aplicación De Un Índice De Evaluación A Las Páginas Web De Ongd Españolas
La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
Ecología De La Televisión: Tecnologías, Contenidos Y Desafíos Empresariales : Actas Del Xviii Congreso Internacional De Comunicación
La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
Ecología De La Televisión: Tecnologías, Contenidos Y Desafíos Empresariales : Actas Del Xviii Congreso Internacional De Comunicación
Nuevos Instrumentos De Responsabilidad Social En La Banca: Una Referencia A Portugal Y España
Ecología De La Televisión: Tecnologías, Contenidos Y Desafíos Empresariales : Actas Del Xviii Congreso Internacional De Comunicación
Nuevos Instrumentos De Responsabilidad Social En La Banca: Una Referencia A Portugal Y España
El Sector Financiero Y Los Productos Solidarios: Una Referencia Al Caso Español
Nuevos Instrumentos De Responsabilidad Social En La Banca: Una Referencia A Portugal Y España
El Sector Financiero Y Los Productos Solidarios: Una Referencia Al Caso Español
Marketing Con Causa: ¿ser Ético Vende?
El Sector Financiero Y Los Productos Solidarios: Una Referencia Al Caso Español
Marketing Con Causa: ¿ser Ético Vende?
La Identidad Corporativa De La Comunidad Autónoma De Extremadura: La Imagen De Marca De Una Comunidad Autónoma
Marketing Con Causa: ¿ser Ético Vende?
La Identidad Corporativa De La Comunidad Autónoma De Extremadura: La Imagen De Marca De Una Comunidad Autónoma
El Márketing De Las Organizaciones No Empresariales
La Identidad Corporativa De La Comunidad Autónoma De Extremadura: La Imagen De Marca De Una Comunidad Autónoma
El Márketing De Las Organizaciones No Empresariales
El Marketing Con Causa: Un Análisis De Su Evolución Y Situación Actual En España
El Márketing De Las Organizaciones No Empresariales
El Marketing Con Causa: Un Análisis De Su Evolución Y Situación Actual En España
El Marketing En La Práctica De Las Ong
El Marketing Con Causa: Un Análisis De Su Evolución Y Situación Actual En España
El Marketing En La Práctica De Las Ong
Estudio De La Configuración Del Valor De Marca Extremeña
El Marketing En La Práctica De Las Ong
Estudio De La Configuración Del Valor De Marca Extremeña
Industrial Marketing Applications Of Quantum Measurement Techniques
Estudio De La Configuración Del Valor De Marca Extremeña
Industrial Marketing Applications Of Quantum Measurement Techniques
La Innovación Estratégica Y El Fracaso De Productos
Industrial Marketing Applications Of Quantum Measurement Techniques
La Innovación Estratégica Y El Fracaso De Productos
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
La Innovación Estratégica Y El Fracaso De Productos
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
El Consumidor Universitario Del Siglo Xxi
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
El Consumidor Universitario Del Siglo Xxi
Ong¿s Y Empresa: ¿está De Moda Ser Solidario?
El Consumidor Universitario Del Siglo Xxi
Ong¿s Y Empresa: ¿está De Moda Ser Solidario?
La Eficacia Del Marketing Industrial En Las Empresas De Maquinaria Agrícola: Un Análisis De Correspondencias Múltiples
Ong¿s Y Empresa: ¿está De Moda Ser Solidario?
La Eficacia Del Marketing Industrial En Las Empresas De Maquinaria Agrícola: Un Análisis De Correspondencias Múltiples
Marketing Con Causa: ¿responsabilidad Social O Patrocinio Empresarial?
La Eficacia Del Marketing Industrial En Las Empresas De Maquinaria Agrícola: Un Análisis De Correspondencias Múltiples
Marketing Con Causa: ¿responsabilidad Social O Patrocinio Empresarial?
Estructura Y Funcionamiento De Las Organizaciones No Lucrativas: (O.n.l.)
Marketing Con Causa: ¿responsabilidad Social O Patrocinio Empresarial?
Estructura Y Funcionamiento De Las Organizaciones No Lucrativas: (O.n.l.)
La Empresa Exportadora Extremeña: Un Potencial En Desarrollo
Estructura Y Funcionamiento De Las Organizaciones No Lucrativas: (O.n.l.)
La Empresa Exportadora Extremeña: Un Potencial En Desarrollo
Imagen De Marca De Productos Extremeños
La Empresa Exportadora Extremeña: Un Potencial En Desarrollo
Imagen De Marca De Productos Extremeños
Estructura Y Comercialización De La Maquinaria Agrícola
Imagen De Marca De Productos Extremeños
Estructura Y Comercialización De La Maquinaria Agrícola
Thermal Comfort And Sustainability In University Classrooms. A Study In Mediterranean Climate Zones
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