PUBLICACIÓN

Managing advertising agency client partnerships for value co-creation: Characteristics, categories, and challenges

ACCEDER A LA PUBLICACIÓN: Scopus

Diaz-Mendez M., Saren M.

2019 Marketing Theory

Marketing (Q1)

JCR: 2.815

SJR: 1.663

CITAS

13

DOI

10.1177/1470593118772214

EID

2-s2.0-85049650638

ISSN

1470-5931

EISSN

1741-301X

AUTORES DE LA UEX

Montserrat Díaz Méndez

OTRAS PUBLICACIONES DE INTERÉS

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