PUBLICACIÓN
Sports marketing in Latin America: an analysis of scientific production
Miriam E. Pérez-Romero, Donaji Jimenez-Islas, José Álvarez-García, María de la Cruz Del Río-Rama
2025 International Journal of Sports Marketing and Sponsorship
DOI
10.1108/ijsms-06-2025-0290
AUTORES DE LA UEX
