PUBLICACIÓN

Implicaciones del marketing interno en el éxito de los nuevos servicios

ACCEDER A LA PUBLICACIÓN: Dialnet

Primitiva Pascual Fernández, María Leticia Santos Vijande, José Ángel López Sánchez

2017 Marketing insights: la respuesta del comercio a las tendencias del comportamiento social del consumidor

ISBN

9788483675823

AUTORES DE LA UEX

José Ángel López Sánchez

OTRAS PUBLICACIONES DE INTERÉS

Aplicaciones Del Ciberespacio En El Turismo: El Reto De La Revolución Tecnológica
Routes Of Effects From Innovative Culture To Ambidexterity
El Uso Del Color Para Favorecer El Aprendizaje Y La Investigación: Aplicaciones En La Educación Superior
Routes Of Effects From Innovative Culture To Ambidexterity
El Uso Del Color Para Favorecer El Aprendizaje Y La Investigación: Aplicaciones En La Educación Superior
Estado De Flujo (Flow) Y Gamificación En Educación Superior
El Uso Del Color Para Favorecer El Aprendizaje Y La Investigación: Aplicaciones En La Educación Superior
Estado De Flujo (Flow) Y Gamificación En Educación Superior
How Patient Evaluations Of Personalized Care, Trustworthiness, And Facilities Affect Satisfaction In Primary Health Care
Estado De Flujo (Flow) Y Gamificación En Educación Superior
How Patient Evaluations Of Personalized Care, Trustworthiness, And Facilities Affect Satisfaction In Primary Health Care
How To Achieve Excellence In The New Service Development Process: The Role Of Innovative Culture, Market Orientation And Management Support
How Patient Evaluations Of Personalized Care, Trustworthiness, And Facilities Affect Satisfaction In Primary Health Care
How To Achieve Excellence In The New Service Development Process: The Role Of Innovative Culture, Market Orientation And Management Support
Gamification In Higher Education: The Econ+ Star Battles
How To Achieve Excellence In The New Service Development Process: The Role Of Innovative Culture, Market Orientation And Management Support
Gamification In Higher Education: The Econ+ Star Battles
Gamification And Design Thinking Applications In Higher Education
Gamification In Higher Education: The Econ+ Star Battles
Gamification And Design Thinking Applications In Higher Education
Introduction
Gamification And Design Thinking Applications In Higher Education
Introduction
Gamification In Higher Education
Introduction
Gamification In Higher Education
Design Thinking In Higher Education
Gamification In Higher Education
Design Thinking In Higher Education
Ethical Issues In Gamification And Design Thinking In Higher Education
Design Thinking In Higher Education
Ethical Issues In Gamification And Design Thinking In Higher Education
Conclusion And Final Reflections
Ethical Issues In Gamification And Design Thinking In Higher Education
Conclusion And Final Reflections
Gamification And Design Thinking In Higher Education Case Studies For Instructional Innovation In The Economics Classroom
Conclusion And Final Reflections
Gamification And Design Thinking In Higher Education Case Studies For Instructional Innovation In The Economics Classroom
Gamification In Health Care Management: Systematic Review Of The Literature And Research Agenda
Gamification And Design Thinking In Higher Education Case Studies For Instructional Innovation In The Economics Classroom
Gamification In Health Care Management: Systematic Review Of The Literature And Research Agenda
Role Of Innovation And Architectural Marketing Capabilities In Channelling Entrepreneurship Into Performance
Gamification In Health Care Management: Systematic Review Of The Literature And Research Agenda
Role Of Innovation And Architectural Marketing Capabilities In Channelling Entrepreneurship Into Performance
Crowdsourcing During Covid-19: Case Studies In Health And Education
Role Of Innovation And Architectural Marketing Capabilities In Channelling Entrepreneurship Into Performance
Crowdsourcing During Covid-19: Case Studies In Health And Education
Gamification And Artificial Intelligence During Covid-19: Case Studies In Health And Education
Crowdsourcing During Covid-19: Case Studies In Health And Education
Gamification And Artificial Intelligence During Covid-19: Case Studies In Health And Education
Key Capabilities For Frugal Innovation In Developed Economies: Insights Into The Current Transition Towards Sustainability
Gamification And Artificial Intelligence During Covid-19: Case Studies In Health And Education
Key Capabilities For Frugal Innovation In Developed Economies: Insights Into The Current Transition Towards Sustainability
Crowdsourcing During Covid-19: Case Studies In Health And Education
Key Capabilities For Frugal Innovation In Developed Economies: Insights Into The Current Transition Towards Sustainability
Crowdsourcing During Covid-19: Case Studies In Health And Education
El Uso Del Color Como Herramienta Educativa En Educación Superior
Crowdsourcing During Covid-19: Case Studies In Health And Education
El Uso Del Color Como Herramienta Educativa En Educación Superior
Teoría De Flujo Y Gamificación Con Realidad Aumentada En Educación Superior
El Uso Del Color Como Herramienta Educativa En Educación Superior
Teoría De Flujo Y Gamificación Con Realidad Aumentada En Educación Superior
Gamification And Active Learning In Higher Education: Is It Possible To Match Digital Society, Academia And Students' Interests?
Teoría De Flujo Y Gamificación Con Realidad Aumentada En Educación Superior
Gamification And Active Learning In Higher Education: Is It Possible To Match Digital Society, Academia And Students' Interests?
Service Innovation Management In A Modern Economy: Insights On The Interplay Between Firms’ Innovative Culture And Project-Level Success Factors
Gamification And Active Learning In Higher Education: Is It Possible To Match Digital Society, Academia And Students' Interests?
Service Innovation Management In A Modern Economy: Insights On The Interplay Between Firms’ Innovative Culture And Project-Level Success Factors
Key Drivers Of Innovation Capability In Hotels: Implications On Performance
Service Innovation Management In A Modern Economy: Insights On The Interplay Between Firms’ Innovative Culture And Project-Level Success Factors
Key Drivers Of Innovation Capability In Hotels: Implications On Performance
Design Thinking En Educación Superior
Key Drivers Of Innovation Capability In Hotels: Implications On Performance
Design Thinking En Educación Superior
Gamifying Augmented Reality In Higher Education
Design Thinking En Educación Superior
Gamifying Augmented Reality In Higher Education
Crowdsourcing En La Educación Superior: Aspectos Éticos
Gamifying Augmented Reality In Higher Education
Crowdsourcing En La Educación Superior: Aspectos Éticos
Harnessing Innovation Success In Hotels: The Interplay Among Key Drivers Of New Service Performance
Crowdsourcing En La Educación Superior: Aspectos Éticos
Harnessing Innovation Success In Hotels: The Interplay Among Key Drivers Of New Service Performance
Gamified Crowdsourcing In Higher Education: A Theoretical Framework And A Case Study
Harnessing Innovation Success In Hotels: The Interplay Among Key Drivers Of New Service Performance
Gamified Crowdsourcing In Higher Education: A Theoretical Framework And A Case Study
Crowdsourcing Para Promover La Creatividad En La Educación Superior
Gamified Crowdsourcing In Higher Education: A Theoretical Framework And A Case Study
Crowdsourcing Para Promover La Creatividad En La Educación Superior
¿cómo Generar Estado De Flujo (Flow) En Las Redes Sociales? El Caso De Facebook, Instagram, Youtube Y Twitter
Crowdsourcing Para Promover La Creatividad En La Educación Superior
¿cómo Generar Estado De Flujo (Flow) En Las Redes Sociales? El Caso De Facebook, Instagram, Youtube Y Twitter
How The Flipped Classroom Affects Knowledge, Skills, And Engagement In Higher Education: Effects On Students' Satisfaction
¿cómo Generar Estado De Flujo (Flow) En Las Redes Sociales? El Caso De Facebook, Instagram, Youtube Y Twitter
How The Flipped Classroom Affects Knowledge, Skills, And Engagement In Higher Education: Effects On Students' Satisfaction
#ecotubex2018: A Gamified Crowdsourcing Experience In Higher Education
How The Flipped Classroom Affects Knowledge, Skills, And Engagement In Higher Education: Effects On Students' Satisfaction
#ecotubex2018: A Gamified Crowdsourcing Experience In Higher Education
Active Learning And New Technologies In Business And Economics Higher Education: The Je Suis Econplus Experience
#ecotubex2018: A Gamified Crowdsourcing Experience In Higher Education
Active Learning And New Technologies In Business And Economics Higher Education: The Je Suis Econplus Experience
Co-Creation With Clients Of Hotel Services: The Moderating Role Of Top Management Support
Active Learning And New Technologies In Business And Economics Higher Education: The Je Suis Econplus Experience
Co-Creation With Clients Of Hotel Services: The Moderating Role Of Top Management Support
Implicaciones Del Marketing Interno En El Éxito De Los Nuevos Servicios
Co-Creation With Clients Of Hotel Services: The Moderating Role Of Top Management Support
Implicaciones Del Marketing Interno En El Éxito De Los Nuevos Servicios
An Innovative Flipped Learning Experience In Higher Education
Implicaciones Del Marketing Interno En El Éxito De Los Nuevos Servicios
An Innovative Flipped Learning Experience In Higher Education
Prólogo
An Innovative Flipped Learning Experience In Higher Education
Prólogo
The Effects Of Organizational Learning On Innovation And Performance In Kibs: An Empirical Examination
Prólogo
The Effects Of Organizational Learning On Innovation And Performance In Kibs: An Empirical Examination
Phases Of The Cooperativism In Cuba In The Socialist Stage. Relation Between Cooperatives Not Agricultural And Co-Innovation
The Effects Of Organizational Learning On Innovation And Performance In Kibs: An Empirical Examination
Phases Of The Cooperativism In Cuba In The Socialist Stage. Relation Between Cooperatives Not Agricultural And Co-Innovation
Factores Organizativos Clave Para El Desarrollo De La Capacidad Innovadora En El Sector Servicios
Phases Of The Cooperativism In Cuba In The Socialist Stage. Relation Between Cooperatives Not Agricultural And Co-Innovation
Factores Organizativos Clave Para El Desarrollo De La Capacidad Innovadora En El Sector Servicios
Frontline Employees’ Collaboration In Industrial Service Innovation: Routes Of Co-Creation’s Effects On New Service Performance
Factores Organizativos Clave Para El Desarrollo De La Capacidad Innovadora En El Sector Servicios
Frontline Employees’ Collaboration In Industrial Service Innovation: Routes Of Co-Creation’s Effects On New Service Performance
Innovativeness And Market Orientation As Forerunners Of The New Service Added Value And Performance In The Hotel Industry
Frontline Employees’ Collaboration In Industrial Service Innovation: Routes Of Co-Creation’s Effects On New Service Performance
Innovativeness And Market Orientation As Forerunners Of The New Service Added Value And Performance In The Hotel Industry
Perceived Value (Service Evaluation)
Innovativeness And Market Orientation As Forerunners Of The New Service Added Value And Performance In The Hotel Industry
Perceived Value (Service Evaluation)
Value (Perceived)
Perceived Value (Service Evaluation)
Value (Perceived)
Organizational Learning Scale
Value (Perceived)
Organizational Learning Scale
How Value Creation And Relationship Quality Coalignment Affects A Firm’s Performance: An Empirical Analysis
Organizational Learning Scale
How Value Creation And Relationship Quality Coalignment Affects A Firm’s Performance: An Empirical Analysis
Determinants Of Success In New Service Development
How Value Creation And Relationship Quality Coalignment Affects A Firm’s Performance: An Empirical Analysis
Determinants Of Success In New Service Development
Innovación De Servicio Y Co-Creación Con Los Clientes De La Empresa: Efectos Sobre Los Resultados
Determinants Of Success In New Service Development
Innovación De Servicio Y Co-Creación Con Los Clientes De La Empresa: Efectos Sobre Los Resultados
An Assessment Of Innovativeness In Kibs: Implications On Kibs' Co-Creation Culture, Innovation Capability, And Performance
Innovación De Servicio Y Co-Creación Con Los Clientes De La Empresa: Efectos Sobre Los Resultados
An Assessment Of Innovativeness In Kibs: Implications On Kibs' Co-Creation Culture, Innovation Capability, And Performance
Cultura Innovadora Y Competitividad En Las Empresas De Servicios Intensivos En Conocimiento: El Papel Mediador De La Cultura Co-Creadora
An Assessment Of Innovativeness In Kibs: Implications On Kibs' Co-Creation Culture, Innovation Capability, And Performance
Cultura Innovadora Y Competitividad En Las Empresas De Servicios Intensivos En Conocimiento: El Papel Mediador De La Cultura Co-Creadora
Organizational Learning, Innovation, And Performance In Kibs
Cultura Innovadora Y Competitividad En Las Empresas De Servicios Intensivos En Conocimiento: El Papel Mediador De La Cultura Co-Creadora
Organizational Learning, Innovation, And Performance In Kibs
How Organizational Learning Affects A Firm's Flexibility, Competitive Strategy, And Performance
Organizational Learning, Innovation, And Performance In Kibs
How Organizational Learning Affects A Firm's Flexibility, Competitive Strategy, And Performance
Value-Creating Functions, Satisfaction And Loyalty In Business Markets: A Categorical Variable Approach Using A Robust Methodology Under Structural Equation Modeling
How Organizational Learning Affects A Firm's Flexibility, Competitive Strategy, And Performance
Value-Creating Functions, Satisfaction And Loyalty In Business Markets: A Categorical Variable Approach Using A Robust Methodology Under Structural Equation Modeling
Organizational Learning, Innovation, And Performance In Kibs
Value-Creating Functions, Satisfaction And Loyalty In Business Markets: A Categorical Variable Approach Using A Robust Methodology Under Structural Equation Modeling
Organizational Learning, Innovation, And Performance In Kibs
The Consequences Of Organizational Learning In Commercial Relations Between Companies
Organizational Learning, Innovation, And Performance In Kibs
The Consequences Of Organizational Learning In Commercial Relations Between Companies
Consecuencias Del Aprendizaje Organizativo En Las Relaciones Comerciales Entre Empresas
The Consequences Of Organizational Learning In Commercial Relations Between Companies
Consecuencias Del Aprendizaje Organizativo En Las Relaciones Comerciales Entre Empresas
Aprendizaje, Variables Relacionales Y Competitividad En Los Mercados Industriales
Consecuencias Del Aprendizaje Organizativo En Las Relaciones Comerciales Entre Empresas
Aprendizaje, Variables Relacionales Y Competitividad En Los Mercados Industriales
The Effects Of Manufacturer's Organizational Learning On Distributor Satisfaction And Loyalty In Industrial Markets
Aprendizaje, Variables Relacionales Y Competitividad En Los Mercados Industriales
The Effects Of Manufacturer's Organizational Learning On Distributor Satisfaction And Loyalty In Industrial Markets
Consequences Of Organizational Learning In Commercial Business Relationships
The Effects Of Manufacturer's Organizational Learning On Distributor Satisfaction And Loyalty In Industrial Markets
Consequences Of Organizational Learning In Commercial Business Relationships
La Influencia De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Comerciales Entre Empresas
Consequences Of Organizational Learning In Commercial Business Relationships
La Influencia De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Comerciales Entre Empresas
Perspectivas De Análisis En La Creación De Valor Para El Cliente En Las Relaciones Comprador-Vendedor: Un Estudio Empírico
La Influencia De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Comerciales Entre Empresas
Perspectivas De Análisis En La Creación De Valor Para El Cliente En Las Relaciones Comprador-Vendedor: Un Estudio Empírico
Aprendizaje Organizativo, Innovación Y Resultados En La Seic
Perspectivas De Análisis En La Creación De Valor Para El Cliente En Las Relaciones Comprador-Vendedor: Un Estudio Empírico
Aprendizaje Organizativo, Innovación Y Resultados En La Seic
Organisational Learning And Value Creation In Business Markets
Aprendizaje Organizativo, Innovación Y Resultados En La Seic
Organisational Learning And Value Creation In Business Markets
The Impact Of Relational Variables On Value Creation In Buyer-Seller Business Relationships
Organisational Learning And Value Creation In Business Markets
The Impact Of Relational Variables On Value Creation In Buyer-Seller Business Relationships
Aprendizaje Organizativo Y Creación De Valor En Las Relaciones Fabricante-Distribuidor
The Impact Of Relational Variables On Value Creation In Buyer-Seller Business Relationships
Aprendizaje Organizativo Y Creación De Valor En Las Relaciones Fabricante-Distribuidor
Organizational Learning Effects On Value Creation In Manufacturer-Distributor Relationships
Aprendizaje Organizativo Y Creación De Valor En Las Relaciones Fabricante-Distribuidor
Organizational Learning Effects On Value Creation In Manufacturer-Distributor Relationships
Cultura Innovadora, Co-Creación Y Resultados En Las Kibs.
Organizational Learning Effects On Value Creation In Manufacturer-Distributor Relationships
Cultura Innovadora, Co-Creación Y Resultados En Las Kibs.
Aprendizaje Organizativo En La Gestión Empresarial Y Escuelas De Pensamiento: Evidencias Empíricas
Cultura Innovadora, Co-Creación Y Resultados En Las Kibs.
Aprendizaje Organizativo En La Gestión Empresarial Y Escuelas De Pensamiento: Evidencias Empíricas
El Efecto De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Empresariales
Aprendizaje Organizativo En La Gestión Empresarial Y Escuelas De Pensamiento: Evidencias Empíricas
El Efecto De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Empresariales
La Influencia De La Confianza Y El Compromiso Sobre Las Funciones Creadoras De Valor En Las Relaciones Comerciales Entre Empresas
El Efecto De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Empresariales
La Influencia De La Confianza Y El Compromiso Sobre Las Funciones Creadoras De Valor En Las Relaciones Comerciales Entre Empresas
Organizational Learning In Business Management And Schools Of Thought: Empirical Evidence
La Influencia De La Confianza Y El Compromiso Sobre Las Funciones Creadoras De Valor En Las Relaciones Comerciales Entre Empresas
Organizational Learning In Business Management And Schools Of Thought: Empirical Evidence
El Aprendizaje Organizativo Y La Creación De Valor En Las Relaciones Comprador-Vendedor
Organizational Learning In Business Management And Schools Of Thought: Empirical Evidence
El Aprendizaje Organizativo Y La Creación De Valor En Las Relaciones Comprador-Vendedor
El Aprendizaje Organizativo En Marketing: Teoría Y Práctica
El Aprendizaje Organizativo Y La Creación De Valor En Las Relaciones Comprador-Vendedor
El Aprendizaje Organizativo En Marketing: Teoría Y Práctica
El Aprendizaje Organizativo: Hacia Un Modelo Conceptual De Tipo Cognoscitivo
El Aprendizaje Organizativo En Marketing: Teoría Y Práctica
El Aprendizaje Organizativo: Hacia Un Modelo Conceptual De Tipo Cognoscitivo
Un Modelo Conceptual De Aprendizaje Organizativo: De Los Modelos Mentales Individuales A Los Modelos Mentales Compartidos
El Aprendizaje Organizativo: Hacia Un Modelo Conceptual De Tipo Cognoscitivo
Un Modelo Conceptual De Aprendizaje Organizativo: De Los Modelos Mentales Individuales A Los Modelos Mentales Compartidos
Mercosur, La Empresa Española Y El Medio Ambiente
Un Modelo Conceptual De Aprendizaje Organizativo: De Los Modelos Mentales Individuales A Los Modelos Mentales Compartidos
Mercosur, La Empresa Española Y El Medio Ambiente
El Paradigma E-C-R Y El Sector Bancario Español
Mercosur, La Empresa Española Y El Medio Ambiente
El Paradigma E-C-R Y El Sector Bancario Español
La Innovación Estratégica Y El Fracaso De Productos
El Paradigma E-C-R Y El Sector Bancario Español
La Innovación Estratégica Y El Fracaso De Productos
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
La Innovación Estratégica Y El Fracaso De Productos
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
El Comportamiento Del Directivo Y La Creación De Innovaciones Estratégicas En Marketing
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
El Comportamiento Del Directivo Y La Creación De Innovaciones Estratégicas En Marketing
Aplicaciones Del Ciberespacio En El Turismo: El Reto De La Revolución Tecnológica
El Comportamiento Del Directivo Y La Creación De Innovaciones Estratégicas En Marketing
Aplicaciones Del Ciberespacio En El Turismo: El Reto De La Revolución Tecnológica
Routes Of Effects From Innovative Culture To Ambidexterity
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