PUBLICACIÓN

La innovación estratégica y el fracaso de productos

ACCEDER A LA PUBLICACIÓN: Dialnet

López Sánchez, José Ángel; Valero Amaro, Víctor; Galán Ladero, María Mercedes

2001 Inteligencia empresarial. La gestión del conocimiento en la empresa: ponencias 2000. XIV Congreso Nacional, X Congreso Hispano-Francés. Jaén, 7, 8 y 9 de junio-2000

ISBN

8487115799

AUTORES DE LA UEX

María Mercedes Galán Ladero
José Ángel López Sánchez
Víctor Valero Amaro

OTRAS PUBLICACIONES DE INTERÉS

El Enfoque Comercial En Las Ongs: Percepción Actual Y Perspectivas
The Role Of Religious Leaders In Social Marketing And Its Importance In Achieving The Sustainable Development Goals (Sdgs)
New Business Models For Transforming The Agri-Food Supply Chain
The Role Of Religious Leaders In Social Marketing And Its Importance In Achieving The Sustainable Development Goals (Sdgs)
New Business Models For Transforming The Agri-Food Supply Chain
El Uso Del Color Para Favorecer El Aprendizaje Y La Investigación: Aplicaciones En La Educación Superior
New Business Models For Transforming The Agri-Food Supply Chain
El Uso Del Color Para Favorecer El Aprendizaje Y La Investigación: Aplicaciones En La Educación Superior
Estado De Flujo (Flow) Y Gamificación En Educación Superior
El Uso Del Color Para Favorecer El Aprendizaje Y La Investigación: Aplicaciones En La Educación Superior
Estado De Flujo (Flow) Y Gamificación En Educación Superior
Thermal Comfort And Sustainability In University Classrooms. A Study In Mediterranean Climate Zones
Estado De Flujo (Flow) Y Gamificación En Educación Superior
Thermal Comfort And Sustainability In University Classrooms. A Study In Mediterranean Climate Zones
Thermal Comfort And Sustainability In University Classrooms: A Study In Mediterranean Climate Zones
Thermal Comfort And Sustainability In University Classrooms. A Study In Mediterranean Climate Zones
Thermal Comfort And Sustainability In University Classrooms: A Study In Mediterranean Climate Zones
Social Marketing For Well-Being And Quality Of Life
Thermal Comfort And Sustainability In University Classrooms: A Study In Mediterranean Climate Zones
Social Marketing For Well-Being And Quality Of Life
Soiling Distribution And Evolution In Fresnel Mirrors With Real Operating Conditions. Analysis Of A Plant Located In Southwestern Spain
Social Marketing For Well-Being And Quality Of Life
Soiling Distribution And Evolution In Fresnel Mirrors With Real Operating Conditions. Analysis Of A Plant Located In Southwestern Spain
Indoor Air Quality And Thermal Comfort In University Classrooms In Southwestern Spain: A Longitudinal Analysis From Pandemic To Post-Pandemic
Soiling Distribution And Evolution In Fresnel Mirrors With Real Operating Conditions. Analysis Of A Plant Located In Southwestern Spain
Indoor Air Quality And Thermal Comfort In University Classrooms In Southwestern Spain: A Longitudinal Analysis From Pandemic To Post-Pandemic
Routes Of Effects From Innovative Culture To Ambidexterity
Indoor Air Quality And Thermal Comfort In University Classrooms In Southwestern Spain: A Longitudinal Analysis From Pandemic To Post-Pandemic
Routes Of Effects From Innovative Culture To Ambidexterity
Agri-Food E-Marketplaces As New Business Models For Smallholders: A Case Analysis In Spain
Routes Of Effects From Innovative Culture To Ambidexterity
Agri-Food E-Marketplaces As New Business Models For Smallholders: A Case Analysis In Spain
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
Agri-Food E-Marketplaces As New Business Models For Smallholders: A Case Analysis In Spain
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
Drivers Of Consumer’s Willingness To Pay For Fair Trade Food Products: The Role Of Positive And Negative Emotions
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
Drivers Of Consumer’s Willingness To Pay For Fair Trade Food Products: The Role Of Positive And Negative Emotions
Analysis Of Thermal Comfort As An Influencing Factor On Academic Performance Of University Students
Drivers Of Consumer’s Willingness To Pay For Fair Trade Food Products: The Role Of Positive And Negative Emotions
Analysis Of Thermal Comfort As An Influencing Factor On Academic Performance Of University Students
El Papel Del Ods 5 “igualdad De Género” En El Mundomoderno: Un Estudio De Caso De Onu Mujeres Pakistan
Analysis Of Thermal Comfort As An Influencing Factor On Academic Performance Of University Students
El Papel Del Ods 5 “igualdad De Género” En El Mundomoderno: Un Estudio De Caso De Onu Mujeres Pakistan
An Analysis Of Thermal Comfort As An Influencing Factor On The Academic Performance Of University Students
El Papel Del Ods 5 “igualdad De Género” En El Mundomoderno: Un Estudio De Caso De Onu Mujeres Pakistan
An Analysis Of Thermal Comfort As An Influencing Factor On The Academic Performance Of University Students
How Patient Evaluations Of Personalized Care, Trustworthiness, And Facilities Affect Satisfaction In Primary Health Care
An Analysis Of Thermal Comfort As An Influencing Factor On The Academic Performance Of University Students
How Patient Evaluations Of Personalized Care, Trustworthiness, And Facilities Affect Satisfaction In Primary Health Care
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
How Patient Evaluations Of Personalized Care, Trustworthiness, And Facilities Affect Satisfaction In Primary Health Care
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
How To Achieve Excellence In The New Service Development Process: The Role Of Innovative Culture, Market Orientation And Management Support
Analysis Of Determining Factors In The Thermal Comfort Of University Students. A Comparative Study Between Spain And Portugal
How To Achieve Excellence In The New Service Development Process: The Role Of Innovative Culture, Market Orientation And Management Support
Cause-Related Marketing: A Systematic Review Of The Literature
How To Achieve Excellence In The New Service Development Process: The Role Of Innovative Culture, Market Orientation And Management Support
Cause-Related Marketing: A Systematic Review Of The Literature
Gamification In Higher Education: The Econ+ Star Battles
Cause-Related Marketing: A Systematic Review Of The Literature
Gamification In Higher Education: The Econ+ Star Battles
Social Marketing To Achieve The Sustainable Development Goals (Sdgs) In 2030 Agenda By The United Nations
Gamification In Higher Education: The Econ+ Star Battles
Social Marketing To Achieve The Sustainable Development Goals (Sdgs) In 2030 Agenda By The United Nations
A Systematic Review Of The Literature On Agri-Food Business Models: Critical Review And Research Agenda
Social Marketing To Achieve The Sustainable Development Goals (Sdgs) In 2030 Agenda By The United Nations
A Systematic Review Of The Literature On Agri-Food Business Models: Critical Review And Research Agenda
Critical Review Of The Literature On Thermal Comfort In Educational Buildings: Study Of The Influence Of The Covid-19 Pandemic
A Systematic Review Of The Literature On Agri-Food Business Models: Critical Review And Research Agenda
Critical Review Of The Literature On Thermal Comfort In Educational Buildings: Study Of The Influence Of The Covid-19 Pandemic
The Impact Of Technologies On Society Through Npo-Social Enterprise Value Co-Creation
Critical Review Of The Literature On Thermal Comfort In Educational Buildings: Study Of The Influence Of The Covid-19 Pandemic
The Impact Of Technologies On Society Through Npo-Social Enterprise Value Co-Creation
Gamification And Design Thinking Applications In Higher Education
The Impact Of Technologies On Society Through Npo-Social Enterprise Value Co-Creation
Gamification And Design Thinking Applications In Higher Education
Introduction
Gamification And Design Thinking Applications In Higher Education
Introduction
Gamification In Higher Education
Introduction
Gamification In Higher Education
Design Thinking In Higher Education
Gamification In Higher Education
Design Thinking In Higher Education
Ethical Issues In Gamification And Design Thinking In Higher Education
Design Thinking In Higher Education
Ethical Issues In Gamification And Design Thinking In Higher Education
Conclusion And Final Reflections
Ethical Issues In Gamification And Design Thinking In Higher Education
Conclusion And Final Reflections
Gamification And Design Thinking In Higher Education Case Studies For Instructional Innovation In The Economics Classroom
Conclusion And Final Reflections
Gamification And Design Thinking In Higher Education Case Studies For Instructional Innovation In The Economics Classroom
Gamification In Health Care Management: Systematic Review Of The Literature And Research Agenda
Gamification And Design Thinking In Higher Education Case Studies For Instructional Innovation In The Economics Classroom
Gamification In Health Care Management: Systematic Review Of The Literature And Research Agenda
“clean Hunza Project”: Responsible Consumption For A Sustainable Tourism
Gamification In Health Care Management: Systematic Review Of The Literature And Research Agenda
“clean Hunza Project”: Responsible Consumption For A Sustainable Tourism
Social Marketing For Improving Women’srights:: The Case Of Dowry In Pakistan
“clean Hunza Project”: Responsible Consumption For A Sustainable Tourism
Social Marketing For Improving Women’srights:: The Case Of Dowry In Pakistan
Theoretical Background: Social Marketing &sustainable Development Goals (Sdgs)
Social Marketing For Improving Women’srights:: The Case Of Dowry In Pakistan
Theoretical Background: Social Marketing &sustainable Development Goals (Sdgs)
Social Marketing And Sustainable Development Goals(Sdgs): Case Studies For A Global Perspective
Theoretical Background: Social Marketing &sustainable Development Goals (Sdgs)
Social Marketing And Sustainable Development Goals(Sdgs): Case Studies For A Global Perspective
Role Of Innovation And Architectural Marketing Capabilities In Channelling Entrepreneurship Into Performance
Social Marketing And Sustainable Development Goals(Sdgs): Case Studies For A Global Perspective
Role Of Innovation And Architectural Marketing Capabilities In Channelling Entrepreneurship Into Performance
Crowdsourcing During Covid-19: Case Studies In Health And Education
Role Of Innovation And Architectural Marketing Capabilities In Channelling Entrepreneurship Into Performance
Crowdsourcing During Covid-19: Case Studies In Health And Education
Gamification And Artificial Intelligence During Covid-19: Case Studies In Health And Education
Crowdsourcing During Covid-19: Case Studies In Health And Education
Gamification And Artificial Intelligence During Covid-19: Case Studies In Health And Education
Key Capabilities For Frugal Innovation In Developed Economies: Insights Into The Current Transition Towards Sustainability
Gamification And Artificial Intelligence During Covid-19: Case Studies In Health And Education
Key Capabilities For Frugal Innovation In Developed Economies: Insights Into The Current Transition Towards Sustainability
Crowdsourcing During Covid-19: Case Studies In Health And Education
Key Capabilities For Frugal Innovation In Developed Economies: Insights Into The Current Transition Towards Sustainability
Crowdsourcing During Covid-19: Case Studies In Health And Education
El Uso Del Color Como Herramienta Educativa En Educación Superior
Crowdsourcing During Covid-19: Case Studies In Health And Education
El Uso Del Color Como Herramienta Educativa En Educación Superior
Ventilation Conditions And Their Influence On Thermal Comfort In Examination Classrooms In Times Of Covid-19. A Case Study In A Spanish Area With Mediterranean Climate
El Uso Del Color Como Herramienta Educativa En Educación Superior
Ventilation Conditions And Their Influence On Thermal Comfort In Examination Classrooms In Times Of Covid-19. A Case Study In A Spanish Area With Mediterranean Climate
Private Labels And National Brands: A Dive Into Consumers’ Minds Andwallets
Ventilation Conditions And Their Influence On Thermal Comfort In Examination Classrooms In Times Of Covid-19. A Case Study In A Spanish Area With Mediterranean Climate
Private Labels And National Brands: A Dive Into Consumers’ Minds Andwallets
Teoría De Flujo Y Gamificación Con Realidad Aumentada En Educación Superior
Private Labels And National Brands: A Dive Into Consumers’ Minds Andwallets
Teoría De Flujo Y Gamificación Con Realidad Aumentada En Educación Superior
Corporate Donation Behavior During The Covid-19 Pandemic. A Case-Study Approach In The Multinational Inditex
Teoría De Flujo Y Gamificación Con Realidad Aumentada En Educación Superior
Corporate Donation Behavior During The Covid-19 Pandemic. A Case-Study Approach In The Multinational Inditex
An Assessment Of The Determinants Of Licensing Of University Patents: A Survey Of Spanish Universities
Corporate Donation Behavior During The Covid-19 Pandemic. A Case-Study Approach In The Multinational Inditex
An Assessment Of The Determinants Of Licensing Of University Patents: A Survey Of Spanish Universities
Gamification And Active Learning In Higher Education: Is It Possible To Match Digital Society, Academia And Students' Interests?
An Assessment Of The Determinants Of Licensing Of University Patents: A Survey Of Spanish Universities
Gamification And Active Learning In Higher Education: Is It Possible To Match Digital Society, Academia And Students' Interests?
Service Innovation Management In A Modern Economy: Insights On The Interplay Between Firms’ Innovative Culture And Project-Level Success Factors
Gamification And Active Learning In Higher Education: Is It Possible To Match Digital Society, Academia And Students' Interests?
Service Innovation Management In A Modern Economy: Insights On The Interplay Between Firms’ Innovative Culture And Project-Level Success Factors
Key Drivers Of Innovation Capability In Hotels: Implications On Performance
Service Innovation Management In A Modern Economy: Insights On The Interplay Between Firms’ Innovative Culture And Project-Level Success Factors
Key Drivers Of Innovation Capability In Hotels: Implications On Performance
Influence Of The Work Environment On The Development Of Contact Dermatitis: A Retrospective Study With 1515 Patients From Spain
Key Drivers Of Innovation Capability In Hotels: Implications On Performance
Influence Of The Work Environment On The Development Of Contact Dermatitis: A Retrospective Study With 1515 Patients From Spain
Extremadura Avante, S.l.u. Primera Empresa Pública Certificada Como Socialmente Responsable De La Región De Extremadura (España)
Influence Of The Work Environment On The Development Of Contact Dermatitis: A Retrospective Study With 1515 Patients From Spain
Extremadura Avante, S.l.u. Primera Empresa Pública Certificada Como Socialmente Responsable De La Región De Extremadura (España)
Tendencias Del Comercio Exterior: El Caso De Extremadura
Extremadura Avante, S.l.u. Primera Empresa Pública Certificada Como Socialmente Responsable De La Región De Extremadura (España)
Tendencias Del Comercio Exterior: El Caso De Extremadura
The Role Of Sustainability In Dowry: Evidence In Pakistan
Tendencias Del Comercio Exterior: El Caso De Extremadura
The Role Of Sustainability In Dowry: Evidence In Pakistan
Primera Decisión: Salir
The Role Of Sustainability In Dowry: Evidence In Pakistan
Primera Decisión: Salir
Segunda Decisión: Elegir Mercado(S) (Dónde, Cuándo Y Cómo Entrar)
Primera Decisión: Salir
Segunda Decisión: Elegir Mercado(S) (Dónde, Cuándo Y Cómo Entrar)
Tercera Decisión: Diseñar El Programa De Marketing
Segunda Decisión: Elegir Mercado(S) (Dónde, Cuándo Y Cómo Entrar)
Tercera Decisión: Diseñar El Programa De Marketing
Design Thinking En Educación Superior
Tercera Decisión: Diseñar El Programa De Marketing
Design Thinking En Educación Superior
Gamifying Augmented Reality In Higher Education
Design Thinking En Educación Superior
Gamifying Augmented Reality In Higher Education
Crowdsourcing En La Educación Superior: Aspectos Éticos
Gamifying Augmented Reality In Higher Education
Crowdsourcing En La Educación Superior: Aspectos Éticos
Applied Social Marketing And Quality Of Life: Case Studies From An International Perspective
Crowdsourcing En La Educación Superior: Aspectos Éticos
Applied Social Marketing And Quality Of Life: Case Studies From An International Perspective
Innovation Orientation In The Non-Profit Sector: Analysis Of Its Impact On The Performance Of Spanish Non-Governmental Development Organizations
Applied Social Marketing And Quality Of Life: Case Studies From An International Perspective
Innovation Orientation In The Non-Profit Sector: Analysis Of Its Impact On The Performance Of Spanish Non-Governmental Development Organizations
Economic Profit Vs. Social Benefit: An Approach To The Pharmaceutical Industry
Innovation Orientation In The Non-Profit Sector: Analysis Of Its Impact On The Performance Of Spanish Non-Governmental Development Organizations
Economic Profit Vs. Social Benefit: An Approach To The Pharmaceutical Industry
Unsocial And Irresponsible Behaviour: What Happens When Customers Lie?
Economic Profit Vs. Social Benefit: An Approach To The Pharmaceutical Industry
Unsocial And Irresponsible Behaviour: What Happens When Customers Lie?
“pakistan Without Waste”: Improving The Quality Of Life Through Corporate Social Marketing
Unsocial And Irresponsible Behaviour: What Happens When Customers Lie?
“pakistan Without Waste”: Improving The Quality Of Life Through Corporate Social Marketing
Covid-19 Pandemic And Social Marketing: Enhancing Quality Of Life In A Global Health Crisis
“pakistan Without Waste”: Improving The Quality Of Life Through Corporate Social Marketing
Covid-19 Pandemic And Social Marketing: Enhancing Quality Of Life In A Global Health Crisis
Theoretical Background: Social Marketing And Quality Of Life
Covid-19 Pandemic And Social Marketing: Enhancing Quality Of Life In A Global Health Crisis
Theoretical Background: Social Marketing And Quality Of Life
Harnessing Innovation Success In Hotels: The Interplay Among Key Drivers Of New Service Performance
Theoretical Background: Social Marketing And Quality Of Life
Harnessing Innovation Success In Hotels: The Interplay Among Key Drivers Of New Service Performance
Gamified Crowdsourcing In Higher Education: A Theoretical Framework And A Case Study
Harnessing Innovation Success In Hotels: The Interplay Among Key Drivers Of New Service Performance
Gamified Crowdsourcing In Higher Education: A Theoretical Framework And A Case Study
Crowdsourcing Para Promover La Creatividad En La Educación Superior
Gamified Crowdsourcing In Higher Education: A Theoretical Framework And A Case Study
Crowdsourcing Para Promover La Creatividad En La Educación Superior
Consumer Behavior During Recessions: A Qualitative Approach: An Abstract
Crowdsourcing Para Promover La Creatividad En La Educación Superior
Consumer Behavior During Recessions: A Qualitative Approach: An Abstract
¿dónde Empieza Y Dónde Acaba La Responsabilidad Social De Las Administraciones Públicas? El Caso De La Listeriosis
Consumer Behavior During Recessions: A Qualitative Approach: An Abstract
¿dónde Empieza Y Dónde Acaba La Responsabilidad Social De Las Administraciones Públicas? El Caso De La Listeriosis
Cómo Aprovechar Una Inversión En Energía Renovable Para Comunicarse Con Los Stakeholders. Un Caso De Responsabilidad Social Corporativa
¿dónde Empieza Y Dónde Acaba La Responsabilidad Social De Las Administraciones Públicas? El Caso De La Listeriosis
Cómo Aprovechar Una Inversión En Energía Renovable Para Comunicarse Con Los Stakeholders. Un Caso De Responsabilidad Social Corporativa
Anything Goes In Cause Related Marketing? The Case Of The 'solidarity' Traffic Radar
Cómo Aprovechar Una Inversión En Energía Renovable Para Comunicarse Con Los Stakeholders. Un Caso De Responsabilidad Social Corporativa
Anything Goes In Cause Related Marketing? The Case Of The 'solidarity' Traffic Radar
Influence Of Partner Characteristics And Relational Capital On The Success Of Business/nonprofit Organization Partnerships
Anything Goes In Cause Related Marketing? The Case Of The 'solidarity' Traffic Radar
Influence Of Partner Characteristics And Relational Capital On The Success Of Business/nonprofit Organization Partnerships
¿cómo Generar Estado De Flujo (Flow) En Las Redes Sociales? El Caso De Facebook, Instagram, Youtube Y Twitter
Influence Of Partner Characteristics And Relational Capital On The Success Of Business/nonprofit Organization Partnerships
¿cómo Generar Estado De Flujo (Flow) En Las Redes Sociales? El Caso De Facebook, Instagram, Youtube Y Twitter
Modelling Municipal Social Responsibility: A Pilot Study In The Region Of Extremadura (Spain)
¿cómo Generar Estado De Flujo (Flow) En Las Redes Sociales? El Caso De Facebook, Instagram, Youtube Y Twitter
Modelling Municipal Social Responsibility: A Pilot Study In The Region Of Extremadura (Spain)
How The Flipped Classroom Affects Knowledge, Skills, And Engagement In Higher Education: Effects On Students' Satisfaction
Modelling Municipal Social Responsibility: A Pilot Study In The Region Of Extremadura (Spain)
How The Flipped Classroom Affects Knowledge, Skills, And Engagement In Higher Education: Effects On Students' Satisfaction
Methylchloroisothiazolinone / Methylisothiazolinone: Epidemiological Retrospective Study
How The Flipped Classroom Affects Knowledge, Skills, And Engagement In Higher Education: Effects On Students' Satisfaction
Methylchloroisothiazolinone / Methylisothiazolinone: Epidemiological Retrospective Study
The Role Of Social Marketing In A Controversial Cause: The Eradication Of Child Marriage
Methylchloroisothiazolinone / Methylisothiazolinone: Epidemiological Retrospective Study
The Role Of Social Marketing In A Controversial Cause: The Eradication Of Child Marriage
#ecotubex2018: A Gamified Crowdsourcing Experience In Higher Education
The Role Of Social Marketing In A Controversial Cause: The Eradication Of Child Marriage
#ecotubex2018: A Gamified Crowdsourcing Experience In Higher Education
Marketing Para El Cambio Social
#ecotubex2018: A Gamified Crowdsourcing Experience In Higher Education
Marketing Para El Cambio Social
The Importance Of Social Marketing In Global Health Emergencies: The Case Of Zika Virus Infection
Marketing Para El Cambio Social
The Importance Of Social Marketing In Global Health Emergencies: The Case Of Zika Virus Infection
Theoretical Background: Introduction To Social Marketing
The Importance Of Social Marketing In Global Health Emergencies: The Case Of Zika Virus Infection
Theoretical Background: Introduction To Social Marketing
Preface
Theoretical Background: Introduction To Social Marketing
Preface
Case Studies On Social Marketing. A Global Perspective
Preface
Case Studies On Social Marketing. A Global Perspective
Market Orientation In Ngdos: Construction Of A Scale Focused On Their Stakeholders
Case Studies On Social Marketing. A Global Perspective
Market Orientation In Ngdos: Construction Of A Scale Focused On Their Stakeholders
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Market Orientation In Ngdos: Construction Of A Scale Focused On Their Stakeholders
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Geographical Indication Food Products And Ethnocentric Tendencies: The Importance Of Proximity, Tradition, And Ethnicity
Antecedents Of Relationship Learning In Business-Non-Profit Organization Collaboration Agreements
Geographical Indication Food Products And Ethnocentric Tendencies: The Importance Of Proximity, Tradition, And Ethnicity
Consumption Dynamics During Recession And Recovery: A Learning Journey
Geographical Indication Food Products And Ethnocentric Tendencies: The Importance Of Proximity, Tradition, And Ethnicity
Consumption Dynamics During Recession And Recovery: A Learning Journey
Active Learning And New Technologies In Business And Economics Higher Education: The Je Suis Econplus Experience
Consumption Dynamics During Recession And Recovery: A Learning Journey
Active Learning And New Technologies In Business And Economics Higher Education: The Je Suis Econplus Experience
Las Ongd En España: Diagnóstico De Un Sector En Crisis
Active Learning And New Technologies In Business And Economics Higher Education: The Je Suis Econplus Experience
Las Ongd En España: Diagnóstico De Un Sector En Crisis
The Valuation And Purchase Of Food Products That Combine Local, Regional And Traditional Features: The Influence Of Consumer Ethnocentrism
Las Ongd En España: Diagnóstico De Un Sector En Crisis
The Valuation And Purchase Of Food Products That Combine Local, Regional And Traditional Features: The Influence Of Consumer Ethnocentrism
Consumer Attitudes During Periods Of Economic Downturn: Embodying Responsible Behaviors
The Valuation And Purchase Of Food Products That Combine Local, Regional And Traditional Features: The Influence Of Consumer Ethnocentrism
Consumer Attitudes During Periods Of Economic Downturn: Embodying Responsible Behaviors
Co-Creation With Clients Of Hotel Services: The Moderating Role Of Top Management Support
Consumer Attitudes During Periods Of Economic Downturn: Embodying Responsible Behaviors
Co-Creation With Clients Of Hotel Services: The Moderating Role Of Top Management Support
Implicaciones Del Marketing Interno En El Éxito De Los Nuevos Servicios
Co-Creation With Clients Of Hotel Services: The Moderating Role Of Top Management Support
Implicaciones Del Marketing Interno En El Éxito De Los Nuevos Servicios
Innovación En El Espacio Europeo De Educación Superior (Eees): La Docencia En Inglés. Un Caso De Estudio En La Universidad De Extremadura
Implicaciones Del Marketing Interno En El Éxito De Los Nuevos Servicios
Innovación En El Espacio Europeo De Educación Superior (Eees): La Docencia En Inglés. Un Caso De Estudio En La Universidad De Extremadura
An Innovative Flipped Learning Experience In Higher Education
Innovación En El Espacio Europeo De Educación Superior (Eees): La Docencia En Inglés. Un Caso De Estudio En La Universidad De Extremadura
An Innovative Flipped Learning Experience In Higher Education
Prólogo
An Innovative Flipped Learning Experience In Higher Education
Prólogo
The Choice Of Local Food Products By Young Consumers: The Importance Of Public And Private Attributes
Prólogo
The Choice Of Local Food Products By Young Consumers: The Importance Of Public And Private Attributes
Parental Influence On The Levels Of Regional Ethnocentrism Of Youth: An Exploratory Analysis
The Choice Of Local Food Products By Young Consumers: The Importance Of Public And Private Attributes
Parental Influence On The Levels Of Regional Ethnocentrism Of Youth: An Exploratory Analysis
The Effects Of Organizational Learning On Innovation And Performance In Kibs: An Empirical Examination
Parental Influence On The Levels Of Regional Ethnocentrism Of Youth: An Exploratory Analysis
The Effects Of Organizational Learning On Innovation And Performance In Kibs: An Empirical Examination
Phases Of The Cooperativism In Cuba In The Socialist Stage. Relation Between Cooperatives Not Agricultural And Co-Innovation
The Effects Of Organizational Learning On Innovation And Performance In Kibs: An Empirical Examination
Phases Of The Cooperativism In Cuba In The Socialist Stage. Relation Between Cooperatives Not Agricultural And Co-Innovation
Cause-Related Marketing In Spain. A Consumer Behavior Perspective. Effects On Satisfaction And Loyalty
Phases Of The Cooperativism In Cuba In The Socialist Stage. Relation Between Cooperatives Not Agricultural And Co-Innovation
Cause-Related Marketing In Spain. A Consumer Behavior Perspective. Effects On Satisfaction And Loyalty
Factores Organizativos Clave Para El Desarrollo De La Capacidad Innovadora En El Sector Servicios
Cause-Related Marketing In Spain. A Consumer Behavior Perspective. Effects On Satisfaction And Loyalty
Factores Organizativos Clave Para El Desarrollo De La Capacidad Innovadora En El Sector Servicios
Cross-Sector Social Partnership Success: A Process Perspective On The Role Of Relational Factors
Factores Organizativos Clave Para El Desarrollo De La Capacidad Innovadora En El Sector Servicios
Cross-Sector Social Partnership Success: A Process Perspective On The Role Of Relational Factors
The Importance Of Relationship Learning In Private-Non-Profit Partnerships: Precursors And Outcomes
Cross-Sector Social Partnership Success: A Process Perspective On The Role Of Relational Factors
The Importance Of Relationship Learning In Private-Non-Profit Partnerships: Precursors And Outcomes
Innovation Through Work In Education For Development: The Case Of The University Of Extremadura
The Importance Of Relationship Learning In Private-Non-Profit Partnerships: Precursors And Outcomes
Innovation Through Work In Education For Development: The Case Of The University Of Extremadura
Frontline Employees’ Collaboration In Industrial Service Innovation: Routes Of Co-Creation’s Effects On New Service Performance
Innovation Through Work In Education For Development: The Case Of The University Of Extremadura
Frontline Employees’ Collaboration In Industrial Service Innovation: Routes Of Co-Creation’s Effects On New Service Performance
Innovativeness And Market Orientation As Forerunners Of The New Service Added Value And Performance In The Hotel Industry
Frontline Employees’ Collaboration In Industrial Service Innovation: Routes Of Co-Creation’s Effects On New Service Performance
Innovativeness And Market Orientation As Forerunners Of The New Service Added Value And Performance In The Hotel Industry
Perceived Value (Service Evaluation)
Innovativeness And Market Orientation As Forerunners Of The New Service Added Value And Performance In The Hotel Industry
Perceived Value (Service Evaluation)
Value (Perceived)
Perceived Value (Service Evaluation)
Value (Perceived)
Organizational Learning Scale
Value (Perceived)
Organizational Learning Scale
Proposal Of A Social Alliance Success Model From A Relationship Marketing Perspective: A Meta-Analytical Study Of The Theoretical Foundations
Organizational Learning Scale
Proposal Of A Social Alliance Success Model From A Relationship Marketing Perspective: A Meta-Analytical Study Of The Theoretical Foundations
Understanding Factors Influencing Consumer Attitudes Toward Cause-Related Marketing
Proposal Of A Social Alliance Success Model From A Relationship Marketing Perspective: A Meta-Analytical Study Of The Theoretical Foundations
Understanding Factors Influencing Consumer Attitudes Toward Cause-Related Marketing
How Value Creation And Relationship Quality Coalignment Affects A Firm’s Performance: An Empirical Analysis
Understanding Factors Influencing Consumer Attitudes Toward Cause-Related Marketing
How Value Creation And Relationship Quality Coalignment Affects A Firm’s Performance: An Empirical Analysis
Determinants Of Success In New Service Development
How Value Creation And Relationship Quality Coalignment Affects A Firm’s Performance: An Empirical Analysis
Determinants Of Success In New Service Development
El Papel Del Sector Privado En La Cooperación Internacional Para El Desarrollo
Determinants Of Success In New Service Development
El Papel Del Sector Privado En La Cooperación Internacional Para El Desarrollo
Partnerships Between Businesses And Ngos In The Field Of Corporate Social Responsibility: A Model Of Success From The Perspective Of Relationship Marketing
El Papel Del Sector Privado En La Cooperación Internacional Para El Desarrollo
Partnerships Between Businesses And Ngos In The Field Of Corporate Social Responsibility: A Model Of Success From The Perspective Of Relationship Marketing
Innovación De Servicio Y Co-Creación Con Los Clientes De La Empresa: Efectos Sobre Los Resultados
Partnerships Between Businesses And Ngos In The Field Of Corporate Social Responsibility: A Model Of Success From The Perspective Of Relationship Marketing
Innovación De Servicio Y Co-Creación Con Los Clientes De La Empresa: Efectos Sobre Los Resultados
Análisis De Las Tendencias De Consumo De Carne En España
Innovación De Servicio Y Co-Creación Con Los Clientes De La Empresa: Efectos Sobre Los Resultados
Análisis De Las Tendencias De Consumo De Carne En España
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
Análisis De Las Tendencias De Consumo De Carne En España
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
An Assessment Of Innovativeness In Kibs: Implications On Kibs' Co-Creation Culture, Innovation Capability, And Performance
Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
An Assessment Of Innovativeness In Kibs: Implications On Kibs' Co-Creation Culture, Innovation Capability, And Performance
Cultura Innovadora Y Competitividad En Las Empresas De Servicios Intensivos En Conocimiento: El Papel Mediador De La Cultura Co-Creadora
An Assessment Of Innovativeness In Kibs: Implications On Kibs' Co-Creation Culture, Innovation Capability, And Performance
Cultura Innovadora Y Competitividad En Las Empresas De Servicios Intensivos En Conocimiento: El Papel Mediador De La Cultura Co-Creadora
Corporate Social Responsibility: A Study Of Savings Banks
Cultura Innovadora Y Competitividad En Las Empresas De Servicios Intensivos En Conocimiento: El Papel Mediador De La Cultura Co-Creadora
Corporate Social Responsibility: A Study Of Savings Banks
Innovations And Trends In Meat Consumption: An Application Of The Delphi Method In Spain
Corporate Social Responsibility: A Study Of Savings Banks
Innovations And Trends In Meat Consumption: An Application Of The Delphi Method In Spain
Variables That Influence Attitude Toward Cause-Related Marketing And Determinants Of Satisfaction And Loyalty In The 'solidarity Purchase'
Innovations And Trends In Meat Consumption: An Application Of The Delphi Method In Spain
Variables That Influence Attitude Toward Cause-Related Marketing And Determinants Of Satisfaction And Loyalty In The 'solidarity Purchase'
Organizational Learning, Innovation, And Performance In Kibs
Variables That Influence Attitude Toward Cause-Related Marketing And Determinants Of Satisfaction And Loyalty In The 'solidarity Purchase'
Organizational Learning, Innovation, And Performance In Kibs
How Organizational Learning Affects A Firm's Flexibility, Competitive Strategy, And Performance
Organizational Learning, Innovation, And Performance In Kibs
How Organizational Learning Affects A Firm's Flexibility, Competitive Strategy, And Performance
Value-Creating Functions, Satisfaction And Loyalty In Business Markets: A Categorical Variable Approach Using A Robust Methodology Under Structural Equation Modeling
How Organizational Learning Affects A Firm's Flexibility, Competitive Strategy, And Performance
Value-Creating Functions, Satisfaction And Loyalty In Business Markets: A Categorical Variable Approach Using A Robust Methodology Under Structural Equation Modeling
Organizational Learning, Innovation, And Performance In Kibs
Value-Creating Functions, Satisfaction And Loyalty In Business Markets: A Categorical Variable Approach Using A Robust Methodology Under Structural Equation Modeling
Organizational Learning, Innovation, And Performance In Kibs
The Consequences Of Organizational Learning In Commercial Relations Between Companies
Organizational Learning, Innovation, And Performance In Kibs
The Consequences Of Organizational Learning In Commercial Relations Between Companies
Consecuencias Del Aprendizaje Organizativo En Las Relaciones Comerciales Entre Empresas
The Consequences Of Organizational Learning In Commercial Relations Between Companies
Consecuencias Del Aprendizaje Organizativo En Las Relaciones Comerciales Entre Empresas
Aprendizaje, Variables Relacionales Y Competitividad En Los Mercados Industriales
Consecuencias Del Aprendizaje Organizativo En Las Relaciones Comerciales Entre Empresas
Aprendizaje, Variables Relacionales Y Competitividad En Los Mercados Industriales
Las Cajas De Ahorros Como Actores De Cooperación Al Desarrollo Y Su Vinculación Con Ong
Aprendizaje, Variables Relacionales Y Competitividad En Los Mercados Industriales
Las Cajas De Ahorros Como Actores De Cooperación Al Desarrollo Y Su Vinculación Con Ong
The Effects Of Manufacturer's Organizational Learning On Distributor Satisfaction And Loyalty In Industrial Markets
Las Cajas De Ahorros Como Actores De Cooperación Al Desarrollo Y Su Vinculación Con Ong
The Effects Of Manufacturer's Organizational Learning On Distributor Satisfaction And Loyalty In Industrial Markets
Consequences Of Organizational Learning In Commercial Business Relationships
The Effects Of Manufacturer's Organizational Learning On Distributor Satisfaction And Loyalty In Industrial Markets
Consequences Of Organizational Learning In Commercial Business Relationships
La Influencia De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Comerciales Entre Empresas
Consequences Of Organizational Learning In Commercial Business Relationships
La Influencia De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Comerciales Entre Empresas
Perspectivas De Análisis En La Creación De Valor Para El Cliente En Las Relaciones Comprador-Vendedor: Un Estudio Empírico
La Influencia De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Comerciales Entre Empresas
Perspectivas De Análisis En La Creación De Valor Para El Cliente En Las Relaciones Comprador-Vendedor: Un Estudio Empírico
La Actitud Hacia El Marketing Con Causa: Influencia En La Satisfacción Y Lealtad De Los Consumidores
Perspectivas De Análisis En La Creación De Valor Para El Cliente En Las Relaciones Comprador-Vendedor: Un Estudio Empírico
La Actitud Hacia El Marketing Con Causa: Influencia En La Satisfacción Y Lealtad De Los Consumidores
Aprendizaje Organizativo, Innovación Y Resultados En La Seic
La Actitud Hacia El Marketing Con Causa: Influencia En La Satisfacción Y Lealtad De Los Consumidores
Aprendizaje Organizativo, Innovación Y Resultados En La Seic
Organisational Learning And Value Creation In Business Markets
Aprendizaje Organizativo, Innovación Y Resultados En La Seic
Organisational Learning And Value Creation In Business Markets
The Impact Of Relational Variables On Value Creation In Buyer-Seller Business Relationships
Organisational Learning And Value Creation In Business Markets
The Impact Of Relational Variables On Value Creation In Buyer-Seller Business Relationships
Aprendizaje Organizativo Y Creación De Valor En Las Relaciones Fabricante-Distribuidor
The Impact Of Relational Variables On Value Creation In Buyer-Seller Business Relationships
Aprendizaje Organizativo Y Creación De Valor En Las Relaciones Fabricante-Distribuidor
Organizational Learning Effects On Value Creation In Manufacturer-Distributor Relationships
Aprendizaje Organizativo Y Creación De Valor En Las Relaciones Fabricante-Distribuidor
Organizational Learning Effects On Value Creation In Manufacturer-Distributor Relationships
Cultura Innovadora, Co-Creación Y Resultados En Las Kibs.
Organizational Learning Effects On Value Creation In Manufacturer-Distributor Relationships
Cultura Innovadora, Co-Creación Y Resultados En Las Kibs.
Implementing A Reverse Logistics System: A Case Study
Cultura Innovadora, Co-Creación Y Resultados En Las Kibs.
Implementing A Reverse Logistics System: A Case Study
Turismo Accesible Como Ejmplo De Responsabilidad Social En Las Empresas Y Destinos Turísticos: El Caso De Lousa (Portugal)
Implementing A Reverse Logistics System: A Case Study
Turismo Accesible Como Ejmplo De Responsabilidad Social En Las Empresas Y Destinos Turísticos: El Caso De Lousa (Portugal)
Análisis Del Proceso De Compra Del Jamón En España
Turismo Accesible Como Ejmplo De Responsabilidad Social En Las Empresas Y Destinos Turísticos: El Caso De Lousa (Portugal)
Análisis Del Proceso De Compra Del Jamón En España
El Efecto De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Empresariales
Análisis Del Proceso De Compra Del Jamón En España
El Efecto De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Empresariales
El Jamón Ibérico: Análisis De La Industria Y Del Consumidor Extremeño
El Efecto De Las Funciones Creadoras De Valor Sobre La Satisfacción Y La Lealtad En Las Relaciones Empresariales
El Jamón Ibérico: Análisis De La Industria Y Del Consumidor Extremeño
Aprendizaje Organizativo En La Gestión Empresarial Y Escuelas De Pensamiento: Evidencias Empíricas
El Jamón Ibérico: Análisis De La Industria Y Del Consumidor Extremeño
Aprendizaje Organizativo En La Gestión Empresarial Y Escuelas De Pensamiento: Evidencias Empíricas
La Influencia De La Confianza Y El Compromiso Sobre Las Funciones Creadoras De Valor En Las Relaciones Comerciales Entre Empresas
Aprendizaje Organizativo En La Gestión Empresarial Y Escuelas De Pensamiento: Evidencias Empíricas
La Influencia De La Confianza Y El Compromiso Sobre Las Funciones Creadoras De Valor En Las Relaciones Comerciales Entre Empresas
Organizational Learning In Business Management And Schools Of Thought: Empirical Evidence
La Influencia De La Confianza Y El Compromiso Sobre Las Funciones Creadoras De Valor En Las Relaciones Comerciales Entre Empresas
Organizational Learning In Business Management And Schools Of Thought: Empirical Evidence
Desarrollo De Un Sistema De Logística Inversa En El Grupo Industrial Alfonso Gallardo
Organizational Learning In Business Management And Schools Of Thought: Empirical Evidence
Desarrollo De Un Sistema De Logística Inversa En El Grupo Industrial Alfonso Gallardo
El Aprendizaje Organizativo Y La Creación De Valor En Las Relaciones Comprador-Vendedor
Desarrollo De Un Sistema De Logística Inversa En El Grupo Industrial Alfonso Gallardo
El Aprendizaje Organizativo Y La Creación De Valor En Las Relaciones Comprador-Vendedor
El Aprendizaje Organizativo En Marketing: Teoría Y Práctica
El Aprendizaje Organizativo Y La Creación De Valor En Las Relaciones Comprador-Vendedor
El Aprendizaje Organizativo En Marketing: Teoría Y Práctica
Marketing Interno: ¿antecedente Y/o Consecuencia De La Responsabilidad Social Corporativa?
El Aprendizaje Organizativo En Marketing: Teoría Y Práctica
Marketing Interno: ¿antecedente Y/o Consecuencia De La Responsabilidad Social Corporativa?
Las Denominaciones De Origen En Extremadura: Una Apuesta Por La Calidad
Marketing Interno: ¿antecedente Y/o Consecuencia De La Responsabilidad Social Corporativa?
Las Denominaciones De Origen En Extremadura: Una Apuesta Por La Calidad
La Ética En La Publicidad: Una Referencia Al Caso De España
Las Denominaciones De Origen En Extremadura: Una Apuesta Por La Calidad
La Ética En La Publicidad: Una Referencia Al Caso De España
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
La Ética En La Publicidad: Una Referencia Al Caso De España
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
El Marketing Interno En La Gestión Del Conocimiento
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
El Marketing Interno En La Gestión Del Conocimiento
La Importancia Del Marketing Interno En La Gestión De Organizaciones No Lucrativas
El Marketing Interno En La Gestión Del Conocimiento
La Importancia Del Marketing Interno En La Gestión De Organizaciones No Lucrativas
Aplicación De Un Índice De Evaluación A Las Páginas Web De Ongd Españolas
La Importancia Del Marketing Interno En La Gestión De Organizaciones No Lucrativas
Aplicación De Un Índice De Evaluación A Las Páginas Web De Ongd Españolas
La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
Aplicación De Un Índice De Evaluación A Las Páginas Web De Ongd Españolas
La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
Nuevos Instrumentos De Responsabilidad Social En La Banca: Una Referencia A Portugal Y España
La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
Nuevos Instrumentos De Responsabilidad Social En La Banca: Una Referencia A Portugal Y España
El Aprendizaje Organizativo: Hacia Un Modelo Conceptual De Tipo Cognoscitivo
Nuevos Instrumentos De Responsabilidad Social En La Banca: Una Referencia A Portugal Y España
El Aprendizaje Organizativo: Hacia Un Modelo Conceptual De Tipo Cognoscitivo
El Sector Financiero Y Los Productos "solidarios" : Una Referencia Al Caso Español
El Aprendizaje Organizativo: Hacia Un Modelo Conceptual De Tipo Cognoscitivo
El Sector Financiero Y Los Productos "solidarios" : Una Referencia Al Caso Español
La Identidad Corporativa De La Comunidad Autónoma De Extremadura: La Imagen De Marca De Una Comunidad Autónoma
El Sector Financiero Y Los Productos "solidarios" : Una Referencia Al Caso Español
La Identidad Corporativa De La Comunidad Autónoma De Extremadura: La Imagen De Marca De Una Comunidad Autónoma
El Márketing De Las Organizaciones No Empresariales
La Identidad Corporativa De La Comunidad Autónoma De Extremadura: La Imagen De Marca De Una Comunidad Autónoma
El Márketing De Las Organizaciones No Empresariales
El Marketing Con Causa: Un Análisis De Su Evolución Y Situación Actual En España
El Márketing De Las Organizaciones No Empresariales
El Marketing Con Causa: Un Análisis De Su Evolución Y Situación Actual En España
Marketing Con Causa: ¿ser Ético Vende?
El Marketing Con Causa: Un Análisis De Su Evolución Y Situación Actual En España
Marketing Con Causa: ¿ser Ético Vende?
Un Modelo Conceptual De Aprendizaje Organizativo: De Los Modelos Mentales Individuales A Los Modelos Mentales Compartidos
Marketing Con Causa: ¿ser Ético Vende?
Un Modelo Conceptual De Aprendizaje Organizativo: De Los Modelos Mentales Individuales A Los Modelos Mentales Compartidos
Mercosur, La Empresa Española Y El Medio Ambiente
Un Modelo Conceptual De Aprendizaje Organizativo: De Los Modelos Mentales Individuales A Los Modelos Mentales Compartidos
Mercosur, La Empresa Española Y El Medio Ambiente
El Paradigma E-C-R Y El Sector Bancario Español
Mercosur, La Empresa Española Y El Medio Ambiente
El Paradigma E-C-R Y El Sector Bancario Español
El Marketing En La Práctica De Las Ong
El Paradigma E-C-R Y El Sector Bancario Español
El Marketing En La Práctica De Las Ong
La Innovación Estratégica Y El Fracaso De Productos
El Marketing En La Práctica De Las Ong
La Innovación Estratégica Y El Fracaso De Productos
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
La Innovación Estratégica Y El Fracaso De Productos
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
El Consumidor Universitario Del Siglo Xxi
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
El Consumidor Universitario Del Siglo Xxi
El Comportamiento Del Directivo Y La Creación De Innovaciones Estratégicas En Marketing
El Consumidor Universitario Del Siglo Xxi
El Comportamiento Del Directivo Y La Creación De Innovaciones Estratégicas En Marketing
Ong¿s Y Empresa: ¿está De Moda Ser Solidario?
El Comportamiento Del Directivo Y La Creación De Innovaciones Estratégicas En Marketing
Ong¿s Y Empresa: ¿está De Moda Ser Solidario?
Aplicaciones Del Ciberespacio En El Turismo: El Reto De La Revolución Tecnológica
Ong¿s Y Empresa: ¿está De Moda Ser Solidario?
Aplicaciones Del Ciberespacio En El Turismo: El Reto De La Revolución Tecnológica
Marketing Con Causa: ¿responsabilidad Social O Patrocinio Empresarial?
Aplicaciones Del Ciberespacio En El Turismo: El Reto De La Revolución Tecnológica
Marketing Con Causa: ¿responsabilidad Social O Patrocinio Empresarial?
Estructura Y Funcionamiento De Las Organizaciones No Lucrativas: (O.n.l.)
Marketing Con Causa: ¿responsabilidad Social O Patrocinio Empresarial?
Estructura Y Funcionamiento De Las Organizaciones No Lucrativas: (O.n.l.)
El Enfoque Comercial En Las Ongs: Percepción Actual Y Perspectivas
Estructura Y Funcionamiento De Las Organizaciones No Lucrativas: (O.n.l.)
El Enfoque Comercial En Las Ongs: Percepción Actual Y Perspectivas
The Role Of Religious Leaders In Social Marketing And Its Importance In Achieving The Sustainable Development Goals (Sdgs)
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