PUBLICACIÓN
The effect of new product development technique on new product success in Spanish firms
González, F.J.M., Palacios, T.M.B.
2002 Industrial Marketing Management
CITAS
96
DOI
10.1016/s0019-8501(00)00150-4
EID
2-s2.0-0037089608
ISSN
0019-8501
BIBTEX
@article{Bañegil2002,title = {The effect of new product development technique on new product success in Spanish firms},journal = {Industrial Marketing Management},year = {2002},volume = {31},number = {3},pages = {261-271},author = {Gonz{\'a}lez, F.J.M. and Palacios, T.M.B.}}
AUTORES DE LA UEX