PUBLICACIÓN

Cause-Related Marketing in Spain. A Consumer Behavior Perspective. Effects on Satisfaction and Loyalty

Logo Open Access

ACCEDER A LA PUBLICACIÓN: Scopus Orcid

Galan M.M., Galera C., Valero V.

2017 Developments in Marketing Science: Proceedings of the Academy of Marketing Science

CITAS

1

DOI

10.1007/978-3-319-50008-9_121

EID

2-s2.0-85125420793

ISSN

2363-6165

EISSN

2363-6173

BIBTEX

@article{Valero-Amaro2017,title = {Cause-Related Marketing in Spain. A Consumer Behavior Perspective. Effects on Satisfaction and Loyalty},journal = {Developments in Marketing Science: Proceedings of the Academy of Marketing Science},year = {2017},pages = {442},author = {Galan, M.M. and Galera, C. and Valero, V.}}

AUTORES DE LA UEX

Clementina Galera Casquet
María Mercedes Galán Ladero
Víctor Valero Amaro

OTRAS PUBLICACIONES DE INTERÉS

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Partnerships Between Businesses And Ngos In The Field Of Corporate Social Responsibility: A Model Of Success From The Perspective Of Relationship Marketing
Valuation And Importance Of The Extrinsic Attributes Of The Product From The Firms' Perspective In A Spanish Wine Protected Designation Of Origin
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Análisis De Las Tendencias De Consumo De Carne En España
Partnerships Between Businesses And Ngos In The Field Of Corporate Social Responsibility: A Model Of Success From The Perspective Of Relationship Marketing
Análisis De Las Tendencias De Consumo De Carne En España
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
Análisis De Las Tendencias De Consumo De Carne En España
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Attitudes Towards Cause-Related Marketing: Determinants Of Satisfaction And Loyalty
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
Does The Product Type Influence On Attitudes Toward Cause-Related Marketing?
Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
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Sustainable, Socially Responsible Business: The Cause-Related Marketing Case. A Review Of The Conceptual Framework
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Corporate Social Responsibility: A Study Of Savings Banks
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Corporate Social Responsibility: A Study Of Savings Banks
Innovations And Trends In Meat Consumption: An Application Of The Delphi Method In Spain
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Innovations And Trends In Meat Consumption: An Application Of The Delphi Method In Spain
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Valoración De La Importancia De La Denominación De Origen Desde La Perspectiva De La Empresa
Implementing A Reverse Logistics System: A Case Study
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Análisis Del Proceso De Compra Del Jamón En España
El Jamón Ibérico: Análisis De La Industria Y Del Consumidor Extremeño
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El Jamón Ibérico: Análisis De La Industria Y Del Consumidor Extremeño
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Marketing Interno: ¿antecedente Y/o Consecuencia De La Responsabilidad Social Corporativa?
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La Ética En La Publicidad: Una Referencia Al Caso De España
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La Ética En La Publicidad: Una Referencia Al Caso De España
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
La Ética En La Publicidad: Una Referencia Al Caso De España
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
El Marketing Interno En La Gestión Del Conocimiento
La Responsabilidad Social Corporativa: ¿conciencia Social O Estrategia Comercial?
El Marketing Interno En La Gestión Del Conocimiento
La Importancia Del Marketing Interno En La Gestión De Organizaciones No Lucrativas
El Marketing Interno En La Gestión Del Conocimiento
La Importancia Del Marketing Interno En La Gestión De Organizaciones No Lucrativas
Aplicación De Un Índice De Evaluación A Las Páginas Web De Ongd Españolas
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Aplicación De Un Índice De Evaluación A Las Páginas Web De Ongd Españolas
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La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
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La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
Nuevos Instrumentos De Responsabilidad Social En La Banca: Una Referencia A Portugal Y España
La Convergencia Del Management Y Del Marketing En El Ámbito De Las Causas Sociales.: Una Referencia Al Caso Español.
Nuevos Instrumentos De Responsabilidad Social En La Banca: Una Referencia A Portugal Y España
El Sector Financiero Y Los Productos Solidarios: Una Referencia Al Caso Español
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El Sector Financiero Y Los Productos Solidarios: Una Referencia Al Caso Español
Marketing Con Causa: ¿ser Ético Vende?
El Sector Financiero Y Los Productos Solidarios: Una Referencia Al Caso Español
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El Márketing De Las Organizaciones No Empresariales
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El Márketing De Las Organizaciones No Empresariales
El Marketing Con Causa: Un Análisis De Su Evolución Y Situación Actual En España
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El Marketing En La Práctica De Las Ong
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El Marketing En La Práctica De Las Ong
Estudio De La Configuración Del Valor De Marca Extremeña
El Marketing En La Práctica De Las Ong
Estudio De La Configuración Del Valor De Marca Extremeña
Industrial Marketing Applications Of Quantum Measurement Techniques
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Industrial Marketing Applications Of Quantum Measurement Techniques
La Innovación Estratégica Y El Fracaso De Productos
Industrial Marketing Applications Of Quantum Measurement Techniques
La Innovación Estratégica Y El Fracaso De Productos
Marketing De Relaciones En El Ámbito De Los Mercados Industriales
La Innovación Estratégica Y El Fracaso De Productos
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El Consumidor Universitario Del Siglo Xxi
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El Consumidor Universitario Del Siglo Xxi
Ong¿s Y Empresa: ¿está De Moda Ser Solidario?
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Ong¿s Y Empresa: ¿está De Moda Ser Solidario?
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