PUBLICACIÓN
Competitor orientation, pricing strategy, and business performance
ACCEDER A LA PUBLICACIÓN:
Sampaio C.A.F., Rodrigues R.G., Hernandez-Mogollon J.M.
2020 Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
CITAS
0
DOI
10.4018/978-1-7998-3628-5.ch008
EID
2-s2.0-85136989623
ISBN
9781799836285,9781799836308
BIBTEX
@incollection{Sampaio_2020, doi = {10.4018/978-1-7998-3628-5.ch008}, url = {https://doi.org/10.4018%2F978-1-7998-3628-5.ch008}, year = 2020, publisher = {{IGI} Global}, pages = {115--128}, author = {Carlos A. F. Sampaio and Ricardo G. Rodrigues and Jos{\'{e}} M. Hern{\'{a}}ndez-Mogoll{\'{o}}n}, title = {Competitor Orientation, Pricing Strategy, and Business Performance}, booktitle = {Advances in Business Strategy and Competitive Advantage} }
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