PUBLICACIÓN
Application of the experiential approach to innovation in destination marketing: Recommendations for its implementation in Ecuador
ACCEDER A LA PUBLICACIÓN:
Mogollon J.M.H., Gonzalez B.S.P., Cerro A.M.C.
2020 Innovar
Accounting (Q4), Marketing (Q4), Public Administration (Q4), Sociology and Political Science (Q3), Strategy and Management (Q4)
SJR: 0.156
CITAS
3
DOI
10.15446/innovar.v30n77.87429
EID
2-s2.0-85087863523
ISSN
0121-5051
EISSN
2248-6968
BIBTEX
@article{Hern_ndez_Mogoll_n_2020, doi = {10.15446/innovar.v30n77.87429}, url = {https://doi.org/10.15446%2Finnovar.v30n77.87429}, year = 2020, month = {jul}, publisher = {Universidad Nacional de Colombia}, volume = {30}, number = {77}, pages = {63--76}, author = {Jos{\'{e}} Manuel Hern{\'{a}}ndez-Mogoll{\'{o}}n and B{\'{a}}rbara Sof{\'{\i}}a Pasaco-Gonz{\'{a}}lez and Ana Mar{\'{\i}}a Camp{\'{o}}n-Cerro}, title = {Aplicaci{\'{o}}n del enfoque experiencial a la innovaci{\'{o}}n de marketing de destinos tur{\'{\i}}sticos: Recomendaciones para su implementaci{\'{o}}n en Ecuador}, journal = {Innovar} }
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