PUBLICACIÓN
Integrating transactional and relationship marketing: a new approach to understanding destination loyalty
ACCEDER A LA PUBLICACIÓN:
Hernandez-Mogollon J.M., Alves H., Campon-Cerro A.M., Di-Clemente E.
2021 International Review on Public and Nonprofit Marketing
Economics and Econometrics (Q3), Marketing (Q3)
SJR: 0.357
CITAS
6
DOI
10.1007/s12208-020-00258-z
EID
2-s2.0-85090465943
ISSN
1865-1984
EISSN
1865-1992
BIBTEX
@article{Hern_ndez_Mogoll_n_2020, doi = {10.1007/s12208-020-00258-z}, url = {https://doi.org/10.1007%2Fs12208-020-00258-z}, year = 2020, month = {sep}, publisher = {Springer Science and Business Media {LLC}}, volume = {18}, number = {1}, pages = {3--26}, author = {Jos{\'{e}} Manuel Hern{\'{a}}ndez-Mogoll{\'{o}}n and Helena Alves and Ana Mar{\'{\i}}a Camp{\'{o}}n-Cerro and Elide Di-Clemente}, title = {Integrating transactional and relationship marketing: a new approach to understanding destination loyalty}, journal = {International Review on Public and Nonprofit Marketing} }
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